Lucas Donat

Lucas Donat (born 1962) is an advertising executive, former actor, and the Chief Brand Officer[1] of TrueCar, a publicly traded company headquartered in Santa Monica, CA.

Early life

Born to actors Michael Learned and Peter Donat in Toronto, Canada, Donat is one of three children. He played the role of Mark Thorn in the 1978 horror movie Damien: Omen II.[2]

Career

Donat is considered one of the foremost innovators[3] of advertising and brand building for internet-based companies. As co-founding CEO of Donat/Wald Advertising with his partner Traci Wald in 1987, Lucas has led the advertising and branding efforts for many early stage Internet companies that have gone on to become leaders in their respective categories: eHarmony,[4] LegalZoom, and Hotwire.

In 2014 Donat/Wald changed its name to Tiny Rebellion and took home the distinction of AdAge’s Small Advertising Agency of the Year[5] for shops under 75 employees. After over 20 years of service to the agency as its CEO and creative head, Donat and Wald sold their shares to a partner that joined them later, but still retain the rights to the Tiny Rebellion name and all of its historical creative assets. Donat has since held the positions of chief marketing officer and chief brand officer of publicly traded TrueCar.

References
  1. "Executive Team - TrueCar". ir.true.com. Retrieved 2017-09-02.
  2. "How this Los Angeles ad exec became a full blown organic farming nerd". Well+Good. 2014-04-16. Retrieved 2017-09-02.
  3. Lucas Donat: Innovator of Online Advertising, retrieved 2017-09-02
  4. Vega, Tanzina (2010-08-15). "Dating Site Plans Ad Campaign to Mark 10 Years". The New York Times. ISSN 0362-4331. Retrieved 2017-09-02.
  5. "Small Agency of the Year, 11-75 Employees, Gold: Tiny Rebellion". Retrieved 2017-09-02.
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