Lucia A. Reisch

After having studied economics and social science at the University of Hohenheim (with semesters at UCLA) Lucia A. Reisch graduated in 1988. In 1994 she received her doctorate in economics also from the University of Hohenheim.

She has subsequently served as a lecturer at the University of Hohenheim, Technical University of Munich and gave guest lectures at the University of St Gallen (CH) and University of Aarhus / Aarhus School of Business.[1][2] Today she holds a full professorship at the Copenhagen Business School, Department of Management, Society and Communication, CBS Sustainability.[3] There she founded the Consumer and Behavioral Insights Group (CBIG).[4]

Her research focus is consumer science, sustainable consumption, behavioural economics, and consumer policy. She is the Editor in Chief of the Journal of Consumer Policy.[5][6] Based on her scientific reputation she was elected to become one of the 400 lifelong members of Germany's Academy of Science and Engineering (Acatech).[7] In addition to her professorship at Copenhagen Business School (CBS) she also holds a permanent Guest Professorship at the Zeppelin University of Friedrichshafen as well as a Leibniz Professorship at the Leibniz Institute for Prevention Research and Epidemiology - BIPS (Germany).[8][9]

She is active in knowledge brokerage and high-level policy consulting in Germany. In 2011, she has been called by German Chancellor Angela Merkel to join the "Ethikkommission" (Ethics Commission for Safe Energy Supply) that assessed, after the Fukushima catastrophe, the potentials of a nuclear phase-out (by 2022) and therewith help prepare Germany's energy transition.[10] She has been member and Chairwoman of the Scientific Advisory Board for Consumer, Food, and Nutrition Policies to the German Federal Ministry of Consumer Protection, Food and Agriculture (2002‐2011). She was a long-standing member of the German Council for Sustainable Development (2010-2019) and the German Bioeconomy Council, both consulting the German government.[7][11] Between 2014 and 2018, she chaired the Scientific Advisory Board for Consumer Affairs (Sachverständigenrat für Verbraucherfragen) at the German Federal Ministry of Justice and Consumer Protection.[12] Today, she sits on the board of Stiftung Warentest in Berlin,[13] the Öko-Institut in Freiburg[14] and a number of other foundations. She also chairs the Sustainability Board of Dr. Ing. h.c. Porsche AG.[15]

• Consumer research
• Consumer policy
• Behavioural economics
• Sustainable consumption
• Public health and consumers

See Prof Lucia A. Reisch's CV for an overview.

• Kaiser, Micha; Bernauer, Manuela; Sunstein, Cass R.; Reisch, Lucia A. (2020). "The power of green defaults: The impact of regional variation of opt-out tariffs on green energy demand in Germany". Ecological Economics. 174: 106685. doi:10.1016/j.ecolecon.2020.106685.
• Sunstein, Cass R.; Reisch, Lucia A.; Kaiser, Micha (2019). "Trusting nudges? Lessons from an international survey". Journal of European Public Policy. 26 (10): 1417-1443. doi:10.1080/13501763.2018.1531912.
• Sunstein, Cass R.; Reisch, Lucia A. (2019). Trusting nudges: Toward a bill of rights for nudging (1 ed.). London: Routledge. ISBN 9780367460556.
• Reisch, Lucia A.; Zhao, Min (2017). "Behavioural economics, consumer behaviour, and consumer policy: State of the art". Behavioural Public Policy. 1 (2): 190-206. doi:10.1017/bpp.2017.1.
• Reisch, Lucia A.; Sunstein, Cass R. (2016). "Do Europeans like nudges?". Judgment and Decision Making. 11 (4): 310-325.
• Sunstein, Cass R.; Reisch, Lucia A. (Eds.) (2016). The economics of nudge (1 ed.). Routledge Major Works Collection. Critical Concepts in Economics. London: Routledge. ISBN 9781138938533.
• Sunstein, Cass R.; Reisch, Lucia A. (2014). "Automatically green: Behavioral economics and environmental protection". Harvard Environmental Law Review. 38: 127–158.

• Prof. Dr. Lucia A. Reisch's official website