Made / Nous

Made / Nous is a promotional campaign focusing on the Canadian entertainment and media industry and Canadian content, more broadly.[1] Created in collaboration with the Canada Media Fund, Telefilm Canada and other industry partners, the campaign was first launched in a 60-second ad broadcast during the 2019 Academy Awards ceremony on February 24, 2019.[2] The campaign was then officially launched on February 25, 2019, with 30-second ads airing that day.[3]

In April 2020, during the COVID-19 pandemic, the campaign launched a Canada-wide virtual road trip, with Canadian comedian Jay Baruchel and Marc-Andre Grondin tweeting every day in April a recommended Canadian TV show or movie.[4] In May 2020, actors Simu Liu and Maitreyi Ramakrishnan became ambassadors for MADE | NOUS, working with the campaign to highlight notable Asian Canadians as part of Asian and South Asian Heritage month.[5]

References
  1. Krashinsky Robertson, Susan (20 February 2019). "Tackling Canadian content's branding problem". The Globe and Mail. Retrieved 10 August 2020.
  2. Lombardo, Christopher (25 February 2019). "Canada Media Fund shows where your favourite shows are "Made"". strategy. Retrieved 10 August 2020.
  3. Yeo, Debra (20 February 2019). "On Oscar Sunday, a new ad will seek a bit of attention for Canadians in the entertainment industry". The Star. Retrieved 11 August 2020.
  4. Knight, Chris (14 April 2020). "Jay Baruchel is on a cross-country road trip from his Toronto couch". The National Post. Retrieved 12 August 2020.
  5. Ahearn, Victoria (1 May 2020). "Marvel star Simu Liu's message to Asian Canadians facing prejudice: 'You belong'". City News. Retrieved 12 August 2020.
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