Madhura Sreedhar Reddy

Madhura Sreedhar Reddy is a software engineer turned Film Director, Producer and Distributor. He started his film career by music label Madhura Audio and eventually turned as a director with the film Sneha Geetham in 2010.[1]

Madhura Sreedhar Reddy
Born
Warangal, Telangana, India
NationalityIndian
EducationB.Tech, MS (Research)
Alma materNIT Warangal, IIT Madras
OccupationFilm Director, Producer, Writer
Years active2010 - Present
EraTCS, Infosys, Wipro & Tech Mahindra
AwardsBest Debut Director (Sneha Geetham)

Sreedhar Reddy received Best Debut Director for Sneha Geetham. His second directional venture It's My Love Story did well at the box office.[2] He continued his success by directing Backbench Student, and producing contemporary thrillers like Maaya and Ladies & Gentlemen. His film OKA MANASU, in which he introduced Niharika, as heroine who is a niece of Telugu Mega Star Chiranjeevi. He produced ABCD - American Born Confused Desi with Allu Sirish brother of Allu Arjun. He introduced Anand Devarakonda (Brother of Vijay Devarakonda) and Sivatmika (Daughter of Jeevitha - Rajasekhar) in recently released movie Dorasaani.

He owns a movie production company, Madhura Entertainment and music label Madhura Audio. He also distributed Telugu movie #Pelli Choopulu along with D. Suresh Babu of Suresh Productions. He produced ABCD - American Born Confused Desi starring Allu Sirish and Rukshar. He launched Anand Deverakonda and Shivatmika Rajasekhar in his latest musical love story DORASAANI.

Background

Reddy was born and raised in Warangal. He is a B.Tech graduate from Regional Engineering College (REC, currently called as NIT Warangal). He completed his MS (Research) from IIT Madras and received Gold Medal for his excellency by Vice President of India.[3] He worked in many multinational companies like TCS, Infosys, Wipro and Tech Mahindra.

Career

After gaining critical and commercial acclaim with Sneha Geetham, Madhura Sreedhar directed It’s My Love Story and Backbench Student. In an effort to encourage novel concepts in Telugu, Sreedhar turned as producer for Maaya which is directed by National Award winner Neelakanta.

Madhura Sreedhar introduced his associate PB Manjunath as director with critically and commercially acclaimed movie Ladies & Gentlemen, which is based on the effects of cyber-crimes on netizens. It turned out as a first best small concept based movie in the year 2015 and critics highly praised Ladies & Gentlemen. Times of India rated it with 3 and mentioned Spectacular in its approach. Hindu and Deccan Chronicle also gave 3 rating. Major Telugu film websites like Idlebrain and Greatandhra gave 3+ ratings.

Reddy produced beautiful love story Oka Manasu movie under Madhura Entertainment banner with the collaboration of TV 9, number one news channel of Telugu states and it is directed by G. Rama Raju, who debuted with critically acclaimed Mallela Theeram movie. Naga Shourya and mega princess Niharika Konidela, who is the niece of Telugu Mega Star Chiranjeevi played the lead roles.[4] Madhura Sreedhar produced a Comedy Entertainer Fashion Designer s/o Ladies tailor, Directed by legendary Telugu director Vamsy, who also directed superhit Telugu cult comedy Ladies Tailer. His recent productions are ABCD - American Born Confused Desi and Dorasaani Which are released in 2019. Currently Sreedhar is producing another movie tentatively titled as Santhana Prapthirasthu to be directed by his protégé Sanjeev Reddy. Sanjeev gave story for Sreedhar's previous production Ladies & Gentlemen.

Reddy is known for introducing many talented actors like Niharika Konidela, Sundeep Kishan, Chaitanya Krishna, Venky Atluri, (Director of Toliprema and Mr. Majnu) Aravind Krishna, Nikitha Narayan, Mahat Raghavendra, Avantika Mishra, Sushma Raaj, Anand Deverakonda and Sivatmika Rajasekhar etc.to Telugu Film Industry.[5] He is also considered as Marketing Guru for his innovative film marketing strategies and movie promotions. Reddy commissioned a script work for tentatively titled I'm Not Sachin.

Awards

Madhura Sreedhar Reddy has won Best Debutante Director for Sneha Geetham. His movie Ladies & Gentlemen won Nandi Awards for 3rd Best movie and Best Editing for the year 2015.

Filmography
FilmRoleYearAwards
Sneha GeethamDirector2010Best Debutant Director
It's My Love StoryDirector2011
Backbench StudentDirector2013
Prema Ishq KaadhalCo-producer2013
MaayaProducer2014
Ladies & GentlemenProducer2015
Oka Manasu Producer2016
Fashion Designer s/o Ladies TailorProducer2017
ABCD - American Born Confused DesiProducer2019
Dorasaani Producer2019
Santhana PrapthirasthuProducer (Pre-Production)2019
I am Not Sachin or No BallDirector (Pre-Production)2019

References
  1. "Madhura Sreedhar". IMDb. Retrieved 18 July 2016.
  2. "Its My Love Story review. Its My Love Story Telugu movie review, story, rating - IndiaGlitz.com". IndiaGlitz. Retrieved 18 July 2016.
  3. "Madhura Sreedhar Reddy interview - Telugu Cinema interview - Telugu film director". www.idlebrain.com. Retrieved 18 July 2016.
  4. India, Metro. "Niharika charges a bomb for Oka Manasu". Metroindia. Retrieved 18 July 2016.
  5. "Sneha Geetham Review". GreatAndhra. GreatAndhra. 15 July 2010. Retrieved 18 July 2016.
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