Makaan.com

Makaan.com is an online real estate portal in India, launched in 2007. It has a rating system for brokers.[1]

makaan.com
Type of businessReal estate
Available inEnglish
HeadquartersGurgaon, India
Founder(s)Anupam Mittal, Aditya Verma
CEODhruv Agarwala
IndustryReal Estate
URLwww.makaan.com
Launched2007 (2007)

History

Makaan.com was a part of Anupam Mittal-promoted People Group. The group owned other businesses like Shaadi.com & Mauj.[2]

Innovation
  • MPI: Makaan Property Index, the first property index in the Indian real estate sector that was aimed to keep track of the rising property prices in various major cities in India.[3]
  • Photoview: Makaan.com was designed specifically considering the requirements of mobile users with the feature "photo view"[4]
  • MakaanIQ: It provides information, intelligence and tools to help home buyers make informed property purchase decisions and to keep the real-estate industry informed of the latest trends in purchase habits of buyers.[5]
  • Messenger bot: The bot allows makaan.com users to have a more natural communication with the company. The chatbot will be able to answer customers queries on basic question quickly.[6]

Promoters

In April 2015, makaan.com saw a change in the ownership. Proptiger.com an independent online real estate advisor took over Makaan.com.[7] The move looks to enhance the services provided by makaan.com is now a part of Elara Technologies PVT Limited, Singapore which is also the company that owns Proptiger.com. Elara Technologies PVT Limited is a digital real estate marketing and transaction service provider. SAIF Partners, Accel Partners, and Horizons Ventures are some of the major investors of Elara. Rupert Murdoch's News Corp, a global media, book publishing, and digital real estate services company took a 25% stake in Elara in Nov, 2014.[8]

References
  1. Real estate portals looking at rating brokers for more customer satisfaction
  2. Charsley, Katharine (2013). Transnational Pakistani Connections: Marrying 'Back Home'. Routledge.
  3. Realty rates soften in Q3 2014: Makaan Property Index
  4. About Makaan.com
  5. Q&A: Aditya Verma, Chief Operating Officer, Makaan.com
  6. ANI (9 August 2016). "makaan.com enhances buyers' search experience with Facebook Messenger Bot". Business Standard India. Retrieved 6 October 2016.
  7. Proptiger.com acquires makaan.com to create common platform.
  8. "News Corp acquires 25% stake in PropTiger.com for $30 million". The Economic Times. 25 November 2014. Retrieved 24 May 2020.
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