Maria Lopez Alvarez

Maria Lopez Alvarez is a Cuban American businesswoman and television executive. She has developed entertainment programs for Univision and Telemundo.

Maria Lopez Alvarez
OccupationTelevision Producer
Years active1983-Present
Known forStarting Nuestra Belleza Latina, Primer Impacto, El Gordo y la Flaca, Un Nuevo Día, and “¡Qué Noche! con Angélica y Raúl”

Education

In 1983, Lopez Alvarez graduated from the University of Miami with a Bachelor of Arts degree in Communications.

Career

1983-2011: Univision

Lopez Alvarez began her career at Univision in 1983, when she joined the company as Associate, and then News Producer, for WLTV 23 in Miami.[1][2]

In 1991, as an Executive Producer for Univision, Lopez Alvarez launched the first daily news magazine program, Noticias y Más, which evolved the following year into Primer Impacto, a hybrid of news and entertainment on a national level. She subsequently developed primetime (1995) and weekend (2001) editions.[2][3]

In 2002, Lopez Alvarez became Vice President and Director of News/Entertainment for Univision Network, a position she held until 2010.[2][3]

In this capacity she developed and oversaw the network’s daily entertainment news show El Gordo y La Flaca, the first and longest-running daily gossip show.[2][3]

In 2008, Lopez Alvarez was named one of the most influential figures in the entertainment industry by People en Espanol.[4]

In 2007, Lopez Alvarez launched Nuestra Belleza Latina, a reality competition program, now currently in its 10th season.[2][3]

In 2010, Lopez Alvarez was made Vice President of Alternative Programming and Vertical Platforms, where she developed and implemented new shows and business plans across all vertical assets of the company, including the television networks Univision, TeleFutura, and Galavisión, as well as Univision Radio, Univision Móvil, and Univision Interactive Media.[2][3]

2012-2016: Telemundo

In 2012, shortly after leaving Univision Lopez Alvarez was hired by rival network Telemundo, and was named Senior Vice President of Alternative Programming.[2] In that same year, she was named one of the most powerful women by People en Espanol.

From 2012 to 2014, Lopez Alvarez re-organized and restructured Telemundo's morning show, Un Nuevo Día (formerly ¡Levántate!), by rebranding. It won two years in a row the Emmy Award for outstanding morning program in Spanish.[2]

In 2014, she was named Senior Vice President of Reality Programming and Specials. She supervised all of Telemundo's reality productions, including the network's singing competition La Voz Kids, and Top Chef Estrellas, the primetime culinary competition series.[2][5]

In 2015, Lopez Alvarez developed and produced ¡Qué Noche! con Angélica y Raúl, Telemundo’s first Saturday Night variety show.

References
  1. "Lopez, Ruiz out at Univision". Media Moves. Retrieved 23 August 2016.
  2. del Monte, Leticia. "TELEMUNDO MEDIA NAMES MARIA LOPEZ ALVAREZ SENIOR VICE PRESIDENT OF ALTERNATIVE PROGRAMMING". The Cuban Art Project. Retrieved 23 August 2016.
  3. "López Alvarez hire official at Telemundo". Media Moves. Retrieved 23 August 2016.
  4. "Los 15 Latinos Mas Influyentes". People en Español. Retrieved 31 August 2016.
  5. "Maria Lopez Alvarez". Shed. Retrieved 23 August 2016.
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