Mark López (American executive)

Mark López is a digital media executive, former EVP and General Manager of Univision Interactive Media at Univision Communications [1] and Head of U.S. Hispanic Audience at Google.[2]

For persons of a similar name, see Mark Lopez (disambiguation).
Mark Ignacio López
Alma materMIT
OccupationEVP - General Manager of Univision Interactive Media at Univision Communications

Education

López holds a bachelor's degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management.[3]

Career

López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting,[3] and then became the Director of Strategic Alliances at J2 Communications.[4] After working at J2 Communications, López was part of the team that started Terra Networks in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.[4] He then worked for AOL as Publisher of their U.S. Hispanic audience.[5]

In November 2010, he was hired as head of U.S. Hispanic Audience at Google, a new position at the company.[6][7]

In May 2015, Lopez joined Univision Communications to lead the digital business reporting to Isaac Lee President of Univision Digital. He left Univision Communications in December 2016.

He has served on the board of the IAB and its Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.[3]

References
  1. Todd Spangler (2015-04-15). "Univision Names Google's Mark Lopez Head of Digital". Variety. Retrieved 2015-4-15
  2. Laurel Went2z (2010-11-05). "Google Hires Mark Lopez to Head U.S. Hispanic". AdAge Hispanic. Retrieved 2011-3-30
  3. Rosa Alonso. "Featured Voices: Google's Mark Lopez Speaks with My Latino Voice". My Latino Voice. Retrieved 2011-3-30
  4. CENCOM http://www.cencom.org/ecom-prodshow/4286.html Archived 2011-02-25 at the Wayback Machine
  5. Kiran Aditham (2006-07-31). "ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino". Adotas. Retrieved 2011-4-5
  6. "Google hires new leader for U.S. Hispanic". Catholic Online. 2010-11-08. Archived from the original on 2010-11-21. Retrieved 2011-4-1
  7. Adrian Carrasquillo (2011-03-21). "SES NY: The Latino Market Goes Mainstream?". Fox News Latino. Retrieved 2011-4-5
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