Me Naiset

Me Naiset (meaning We the Women in English) is a Finnish language women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country.[1]

Me Naiset
Editor-in-chiefIina Artima-Kyrki
CategoriesWomen's magazine
FrequencyWeekly
Circulation119,631 (2013)
PublisherSanoma Magazines
FounderKaarlo Mantere
Year founded1952 (1952)
CompanySanoma
CountryFinland
Based inHelsinki
LanguageFinnish
WebsiteMe Naiset

History and profile

Me Naiset was established in 1952.[2][3][4] Its founder was Kaarlo Mantere, a Finnish publisher.[3] Later it was sold to Viikkosanomat Oy.[3] The owner of the magazine is Sanoma and it is published by Sanoma Magazines on a weekly basis on Thursdays.[1][5] The company acquired the magazine in 1957.[6] In 1958 the magazine began to employ its own fashion model.[3]

The headquarters of Me Naiset is in Helsinki.[7][8] Target audience of the magazine are women living in big cities and in Southern Finland.[5] Its sister magazine is Me Naiset SPORT.[9]

Me Naiset focuses on fashion, beauty and shopping.[5] However, until the end of the 1990s the weekly mostly concerned with social and political issues and topics.[10]

Replacing Riitta Pollari,[11] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012.[1] On 23 July 2012 Johanna Lahti became the editor-in-chief.[1]

Circulation

During the early years Me Naiset sold 25,000 copies.[3] Its circulation rose to 36,000 copies in 1958.[3] The average circulation of the magazine was 70,000 copies in 1961.[3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.[3] Its circulation was 133,000 copies in 1978.[3]

In 2004 the weekly had a circulation of 124,485 copies.[3] Its circulation was 134,000 copies in 2007.[12][13] The circulation of the magazine was 147,354 copies in 2010[14] and 146,248 copies in 2011.[1][15] Its circulation was 138,594 copies in 2012[16] and 119,631 copies in 2013.[17]

See also

List of magazines in Finland

References
  1. "Johanna Lahti appointed Editor-in-Chief of Me Naiset". Publicitas. 1 June 2012. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
  2. "Women's Magazine as a Place of Publicity and Journalism". University of Tampere. 11 October 2011. Retrieved 12 April 2015.
  3. "Me Naiset". Super Brands. Archived from the original on 5 March 2016. Retrieved 9 April 2015.
  4. Laura Saarenmaa (2011). "Politicians as Cover Girls" (Conference Paper (Mapping the Magazine 3)). Cardiff University. Retrieved 9 April 2015.
  5. "Me Naiset". Sanoma Magazines. Retrieved 9 April 2015.
  6. "SanomaWSOY Corporation - Company Profile". Reference for Business. Retrieved 9 April 2015.
  7. "Me Naiset. Factsheet". Adnative. Archived from the original on 14 April 2015. Retrieved 9 April 2015.
  8. The Europa World Year Book 2003. Taylor & Francis. 10 July 2003. p. 1615. ISBN 978-1-85743-227-5. Retrieved 23 April 2015.
  9. "The new Me Naiset SPORT inspires wider audiences". Publicitas. 3 February 2012. Retrieved 9 April 2015.
  10. Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 289–303. doi:10.1177/0267323114523887.
  11. Tiina Huokuna (2009). "What's New?" (PDF). Hansa Press (1). Retrieved 17 March 2016.
  12. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  13. Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
  14. "Magazine Facts 2011" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 9 April 2015.
  15. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 9 April 2015.
  16. "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
  17. "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 9 April 2015.
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