Meatless Farm

Meatless Farm is a British company that produces vegan, plant-based meats which are made primarily from pea protein.[1] It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader.[3] As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.[2]

Meatless Farm
IndustryFood
Founded2016 (2016)
FounderMorten Toft Bech
Headquarters
Leeds, U.K.[1]
Number of employees
100[2]
Websitemeatlessfarm.com

The company started production in 2018,[4] and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods.[5] In October its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.[6]

In September 2020, Meatless Farm secured £24m of funding.[7] The company had previously raised £14m from investors including Channel 4.[8][9]

See also

References
  1. Smithers, Rebecca (3 August 2020). "Vegan food company provokes with M*** F*** advertising campaign". The Guardian. Retrieved 29 September 2020.
  2. Rodionova, Zlata (1 October 2020). "'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good". The Independent. Retrieved 5 October 2020.
  3. Duke, Simon (28 May 2019). "Vegans scent victory in a retreat from meat". The Times. Retrieved 29 September 2020.
  4. Jolly, Jasper (1 December 2019). "Plant-based food firm Meatless Farms hires former Lidl boss". The Guardian. Retrieved 29 September 2020.
  5. Darrah, Kim (16 January 2020). "Plant-based meat startup Meatless Farm goes for a healthy image". Sifted. Retrieved 29 September 2020.
  6. Smithers, Rebecca (7 October 2019). "Wetherspoon's adds its first ever fake-meat burger to menu". The Guardian. Retrieved 29 September 2020.
  7. Smithers, Rebecca (28 September 2020). "Tesco sets 300% sales target for plant-based alternatives to meat". The Guardian. Retrieved 29 September 2020.
  8. Frost, Maisha (3 June 2020). "Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide". Daily Express. Retrieved 29 September 2020.
  9. Osborne, Alistair (23 September 2019). "Channel 4 takes a bite of Meatless Farm Company". The Times. Retrieved 29 September 2020.
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