Meta-advertising

Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.[1][2] It can also be used for advertisements about advertising agencies.[3]

Meta-advertising on billboard circa 1939

Advertisements about Advertisements

The most common definition of meta-advertising is an ad about an ad. This form of advertising is popular with Super Bowl advertising. Super Bowl ads and spots cost far more than regular ads.[4] The Super Bowl ads are highly anticipated. This often leads the companies to air ads encouraging viewers to watch the companies' upcoming Super Bowl ads, a form of meta-advertising.[5]

Advertising about advertisements is a form of viral advertising, whereby advertisers seek to garner attention for their ad and therefore product.[6][7]

Other examples include advertisements in one form of media, advertising for an ad in another medium. This could include a radio ad saying "Look in your Sunday paper for a free coupon."

Advertising for Advertising Agencies

The term meta-advertising can also refer to advertisers advertising for themselves. This could include an advertisement for an ad agency.[8]

Meta-advertising can also include ads which advertise for advertising. This is common with billboards, such as a billboard that says "A thousand people will pass by this billboard today. To advertise here call..."

See also

References
  1. http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
  2. "http://blogs.news.com.au/news/blogocracy/index.php/news/comments/ads_about_ads_the_campaigns_go_meta?from=mostpop". Archived from the original on 2007-10-18. Retrieved 2009-02-02. External link in |title= (help)
  3. http://farisyakob.typepad.com/blog/2007/05/meta_advertisin_1.html
  4. http://money.cnn.com/2007/01/03/news/funny/superbowl_ads/index.htm
  5. "Digital Advertising". Retrieved 12 June 2015.
  6. "http://www.fastcompany.com/magazine/40/rftf.html". Archived from the original on 2008-12-23. Retrieved 2009-02-02. External link in |title= (help)
  7. http://www.theage.com.au/cgi-bin/common/popupPrintArticle.pl?path=/articles/2008/05/10/1210131335201.html
  8. http://farisyakob.typepad.com/blog/2007/05/meta_advertisin_1.html
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