Metcalfes Skinny

Metcalfe's Skinny is a healthy snack food business set up in 2009 by Julian Metcalfe and since September 2016 fully owned by Kettle Foods owner Snyder's-Lance.

History

Metcalfe's Skinny was set up in 2009 by Itsu and Pret a Manger founder Julian Metcalfe as part of an overall Metcalfe's Food company business which also produced a number of grocery and snack items for Itsu.

In June 2015 the larger group was split into separate businesses,[1] with Metcalfe's Skinny becoming a business in its own right and the Itsu Grocery brand becoming a subsidiary of the main Itsu brand.

In January 2016 Kettle Chips bought a 26% stake in the business,[2] with Kettle Chips owner Snyders - Lance purchasing the remaining 74% stake in September 2016,[3] leading to founder Metcalfe leaving the business.

In November 2016 a new pack design was launched and references to Julian Metcalfe and Pret were removed from both the new packaging and the website.

Products

The company offers a number of corn based healthy snack products under the Metcalfe's Skinny brand, which include

  • Popcorn Bags (Cinema Sweet, Cinnamon Sweet, Maple Bacon, Sea Salt, Sweet and Salt)
  • Popcorn Crisps (Sweet Chilli, Say Cheese, Original)
  • Corncakes (Milk Chocolate, Dark Chocolate)
  • Rice Cakes (Milk Chocolate, Dark Chocolate, Yoghurt)
  • Popcorn Thins (Milk Chocolate, Dark Chocolate)

References
  1. Mattinson, Alec. "Metcalfe's Skinny demerger from Itsu triggers speculation". www.thegrocer.co.uk. Retrieved 2016-11-12.
  2. "We've joined forces with KETTLE Chips! - Metcalfes skinny". Metcalfes skinny. 2016-01-12. Retrieved 2016-11-12.
  3. Inc., Snyder's-Lance,. "Snyder's-Lance, Inc. Acquires Remaining Interest in Metcalfe's skinny Limited". www.prnewswire.com. Retrieved 2016-11-12.CS1 maint: extra punctuation (link)


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