MiCab

Micab is a mobile app for hailing taxicabs in the Philippines. It was founded in 2012 and is headquartered in Cebu City.[1] The company operates in Cebu City, Davao City, Iloilo, and Metro Manila.[2][3]

MiDriver
FormerlyMiCab (2012-2019)
TypePrivately held company
IndustryVehicle for hire, IT
FounderEddie Ybanez
Kenneth Baylosis
Headquarters
Cebu City
,
Philippines
Area served
Philippines - Cebu City, Davao City, Iloilo, and Metro Manila
Key people
  • Kenneth Baylosis (CEO)
ServicesVehicle for hire
Websitewww.micab.co

Unlike other taxi hailing mobile apps, Micab does not monetize from users. Instead it monetizes through companies and brands who want to reach its substantial user base.[4]

History

Micab was conceived at Startup Weekend Cebu in November 2012 by co-founders Eddie Ybanez and Kenneth Baylosis.[5] They originally envisioned Micab as a SMS-based taxi-hailing solution, but eventually pivoted into a mobile app available on both Android and iOS.[3][6]

In July 2017, Micab was serving about 20,000 passengers per month, with more than 200,000 monthly bookings. It announced two major partnerships with both the Philippine National Taxi Operators Association (PNTOA) and the Association of Taxi Operators in Metro Manila (ATOMM), giving Micab access to more than 20,000 taxis.[7]

References
  1. Limpag, Max (July 23, 2017). "Micab takes on Uber, Grab, ties up with Manila taxi fleet". Philippine Daily Inquirer.
  2. "'Micab' taxi-hailing app service not yet in Manila, clarifies CEO". Rappler. August 15, 2017.
  3. "Micab partners with taxi group". SunStar. September 27, 2017.
  4. GALOLO, JEANDIE O. (July 29, 2015). "miCab seeks Cebuano support, turns to advertising as revenue stream". SunStar.
  5. Limpag, Marlen (May 28, 2018). "Need a cab? Micab app now provides ride-hailing service for 3,000 Cebu taxis".
  6. Ho, Victoria (March 24, 2013). "Filipino Accelerator IdeaSpace Picks Country's Top 20 Tech Startups". TechCrunch.
  7. Limpag, Max (July 20, 2017). "Cebu startup MICAB takes on Uber, Grab; signs up Manila taxi fleet". mycebu.ph.
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