Michael Tchong

Since 2003 Tchong has focused his talents on trendwatching and public speaking, while authoring his first book, Trendscape 2004.[6]

In November 2003, the UK's Telegraph labeled Tchong "the most influential trend-spotter in America."[7]

Prior to that, Tchong founded ICONOCAST, which was acquired by Imagine Media in January 1998. Imagine Media's CEO was Chris Anderson (entrepreneur), the founder of the TED conferences.[8]

In January 1999, Imagine Media spun off Tchong's Internet marketing newsletter as ICONOCAST Inc., while retaining a minority interest.[9]

In June 1999, at his first Internet marketing conference, called Web Attack!, Tchong enlisted noted basketball player Dennis Rodman to lend excitement to the online marketing arena.[10]

For his second Web Attack! Internet marketing conference, Tchong hired Broadway producer Marvin Krauss to help produce a mock Broadway musical, dubbed "King.com."[11][12]

Always a positive force in technology, Tchong launched a campaign on April 3, 2001 to save the Internet, called "Back the Net."[13]

In May 1996, Tchong joined I/PRO (Internet Profiles Corp.), a start-up focused on the nascent industry of website traffic auditing, after the company acquired his CyberAtlas website.[14] I/PRO subsequently sold CyberAtlas to Mecklermedia in August 1998.[15]

In 1992, Tchong founded Atelier Systems, which developed a new concept in contact management, called Hello.[16][17]

In 1987, Tchong founded MacWEEK, which was later acquired by Ziff-Davis.[18]

Tchong has been quoted by or appeared on such media as Adweek,[19] BBC News,[20] Business Week,[21] The New York Times,[22] San Jose Mercury News,[23] Tampa Bay Times,[24] and USA Today.[25]