Micom

Micom was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur[1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984.

For the modem company (hardware, software), see Microcom.

Micom concentrators

Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom.[2] After adding variations, they began advertising on television.[3] The focus of the ads, within their telecommunications products, was their line of concentrators.

Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)"[2]

References
  1. "You can call him a serial entrepreneur," said Bolton. Michael-Allan Marion (March 12, 2017). "Personal Computer Museum hosts special guest". Brantford Expositor.
  2. "HARDCOPY (ISSN 0279-8123)". Hardcopy. July 1983.
  3. "Advertising- Micom Plans TV Campaign". The New York Times. April 2, 1980. p. D13 (Business & Finance).


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