Micro Machines

Many different styles of Micros were made including all the popular cars and trucks of the times, trains, emergency vehicles, tanks, boats, airplanes, helicopters, and motorcycles. The Tuff Trax series contained many of the popular TNT Motorsports Monster Trucks, including the influential Grave Digger truck. Star Trek and Star Wars models were also made, as were models from other science fiction franchises including Babylon 5, Power Rangers and MIB. James Bond and Indiana Jones themed toys were also released. After being bought by Hasbro, Winner's Circle NASCAR and G.I. Joe themed cars and playsets were added.

While the Micro Machines collection was known primarily for sizing down automobiles, it also featured several playsets including 1991's fold-out Super Van City. Licensed character products would often be fold-open heads including miniature characters and vehicles interactive with their playset environment. Micro Machines also utilized several diverse features such as color-changing cars and "Private Eyes" vehicles that even allowed one to peek inside and view an illustration of the contents.

One of the many Micro Machines product lines was the Insiders series. Incredibly popular in the late 80s and early 90s, the Insiders series featured a small vehicle inside the standard size Micro Machine. The body and chassis of the larger vehicle connected via a hinge. Opening the larger revealed the smaller, which was a different model of car.

Micro Machines released a special Presidential Limousine series, which used President Harry Truman's 1950 Lincoln Cosmopolitan Bubble top limousine. President John F. Kennedy's Lincoln Continental or the X-100 convertible limousine, and President James Earl Carter's 1977 Lincoln Town Car was featured in series done in 1989.

For 3 to 4 years Micro Machines was the largest selling toy car line in the US with total dollar sales exceeding the combined sales of the next top-selling lines: Hot Wheels, Matchbox and Majorette.

Micro Machines had a well-known advertising campaign in the 1980s involving fast-talker John Moschitta Jr.. The commercials featured pitches in his trademark speedy style and ended with the slogan "If it doesn't say Micro Machines, it's not the real thing!".

In the 1990s, transforming playsets were released. Some could transform from one playset to another, such as a factory to a test track. Others could transform from giant vehicles to playsets, such as a 6x6 to a jungle. Earlier ones included one that could transform from a toolbox to a city. Another innovative release was a line of special boats in the 1990s. While past boats had merely sunk and were not intended for water use, these new sets could actually float.

A popular playset from the 1990s

When sold to Hasbro, the basic line was largely discontinued, and new packaging of the toys didn't catch on as well as hoped, though some imitators continue to be sold in toy stores. In 2006, the brand name was visible only in the detail panel of the Star Wars and Transformers Titanium series die-cast vehicles and figures.

Interest in collecting Micro Machines has not reached the level of interest in collecting Hot Wheels. One possible reason is that toys are too new; not enough time has passed for collectors to develop an interest. Another reason is that one had to buy a pack at a time and typically only one would be a new model in any given year. Most sets are worth less than the $5 retail, though some like Civil War can command over $10, and the Aliens set of three are on eBay stores for $50. The rare US version of the action fleet Aliens dropship has been asking over $70. Some rare Star Trek sets and ships are being sold for $100 to $370 online. Some of the hardest to find packages of cars have commanded prices around $100. Those packages often contain prototypes never released to the public. Often large lots can be had for pennies per vehicle.

Early 1986 through 1989 model Galoob Micro Machines cars have become increasingly valuable and collectable in 2020, especially the rare limited edition series such as the "Deluxe" line which feature opening doors and hoods, "Tuff Trax" monster trucks which feature rubber tires, along with the more desirable car models such as Lamborghini, Ferrari and Porsche. In addition, collectors are becoming more and more willing to pay top dollar for early Galoob sets that are brand new in box or in mint condition. It seems as though the kids who grew up in the late '80s and early '90s, now with more buying power, are becoming increasingly willing to pay a premium to renew or expand their collection of these much-loved cars and trucks. eBay has evolved as the leading marketplace for collectors to buy and sell the extensive array of colorful, highly-detailed early Micro Machine models. As the values and demand steadily climb, it is not uncommon for certain rare cars bringing $50-$100 each or over $200 for select brand new on card sets. It seems as though Micro Machines are following the trend of Hot Wheels cars in steadily increasing in value and are a fun and stable investment in the current volatile market, as they are now approaching 35 years since the first 1986 product line.

Micro Machines kept sealed in the package take up a lot of space, so many collectors store them in other containers. Some collectors use one of the original showcases for Micro Machines while other store their collections in fishing tackle boxes.

Some individual cars such as the SVO Mustang have changed hands for over $25 in the early 2000s, though with the appearance of traders who have nearly every vehicle for sale all the time, it is uncommon to see values over $5 for any one vehicle. However, there are some rare models that continue to trade at high values, such as the collector #CE3R Corvette from 1999. Some military vehicles are remarkably valuable models: those made with accurate markings or Soviet equipment such as the T-80BV. Rarer collections such as Star Trek or Star Wars are also valuable. A solid gold Star Trek model that was a grand prize in a drawing sold for over $5,000.

Cars can be identified by the name Galoob on the undercarriage.

Micro Machines were featured in the 1990 Christmas movie Home Alone, starring Macaulay Culkin. In the movie, Culkin's character sets dozens of Micro Machines at the bottom of a flight of stairs as a hazard for a pair of bungling burglars. This trap was also featured in the Sega Genesis game, though it's referred to generically as "Toys".

The idea for Micro Machines was conceived by Clemens V. Hedeen, Jr and Patti Jo Hedeen in their toy shop of Fun City USA in Sturgeon Bay, Wisconsin shortly after they got into the toy business. The inventors talked with someone from Galoob at Toy Fair who said they wanted to develop a new, reasonably priced car line. Work was done with their model maker/designer, to prepare 24 micro cars and packaging.

The first and only company that the Hedeen’s sent prototypes to was Galoob. They loved it and wanted to go to contract immediately. Saul Jodell and David Galoob were the masterminds behind marketing Micro Machines. Their vision at Galoob drove Micro Machines to become best-selling toys.

Micro Machines thrived for years until Hasbro bought Galoob and Micro Machines for their Star Wars line and eventually put the line on the shelf. Micro Machines have been released periodically since then, but have had limited success since their original release.

Patti Jo Hedeen no longer invents toys. Clemens Hedeen still works on toy inventions, with his now-wife Kay Hedeen at FunCity USA.

• N scale
• Micro Machines (video game series)
• John Moschitta Jr. - The "Micro Machines Man"

Wikimedia Commons has media related to Micro Machines.

• Micro Machines World - history and development of the Micro Machines brand and catalogue of all collections and playsets produced