Microstay

Microstays are residency in a hotel room for less than 24 hours, choosing the check in time and length of the stay.[1][2] Although new to the western travel industry,[3] it emerged as a trend in the World Travel Market Global Trends Report 2013.[4][5] Under 24 hours bookings became more popular in Europe during a time where travellers demanded further flexibility in their journeys and hotels needed other sources of income, and ways to increase revenue.[1] Microstays provide a way for hoteliers to boost revenues,[6] as they can increase room inventories by selling the same room twice in a day.[7][8]

Business travellers make up the majority of the customer base.[9] This system also allows tourists and those taking day trips to take a break at a hotel without paying for overnight accommodation.

See also

References
  1. Weed, Julie (23 December 2013). "By-the-Hour Microstays Add to Big Hotels' Bottom Line". New York Times. Retrieved 8 November 2015.
  2. "Ravel and tourism in a fast-changing world: New trends for 2014". Traveldailynews.com. Archived from the original on 2013-11-07.
  3. Pathak, Manisha (19 September 2014). "Micro-stay is the concept of providing hotel rooms on hourly basis by Hotelogix blog". Hotelogix. Retrieved 12 November 2017.
  4. Mark Johanson (5 November 2013). "Travel Trends For 2014: PANKs, Microstays And Asian Cruising". International Business Times.
  5. "World Travel Market Global Trends Report 2013" (PDF). S3.amazonaws.com. Retrieved 28 May 2018.
  6. Thompson, Hannah (21 December 2016). "Hoteliers urges to tap into "micro-stays" market to stay ahead". Bighospitality.co.uk. Retrieved 8 August 2017.
  7. "Micro-stay is here to stay! - Hotel Property Management System Software". Hotel Property Management System Software. Retrieved 2015-10-25.
  8. "Micro Stay - A win-win situation for hotels?". Travel Biz Monitor. 19 June 2017. Retrieved 12 November 2017.
  9. Woods, Ben. "ByHours now lets 'business travellers' book a hotel room in London for 3, 6 or 12 hours". The Next Web. Retrieved 8 August 2017.


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