Midland Express

The Midland Express is a free weekly newspaper circulating in the Macedon Ranges and Mount Alexander regions of Victoria, Australia. The paper has a circulation of over 22,000 every week (out of a coverage population of 60,000).[2] The paper's office remains at its original location in the town of Kyneton, it is published weekly on a Tuesday and has been since its inception in 1979.

Midland Express
The front page of Midland Express
(31 March 2020), highlighting a report regarding the COVID-19 pandemic.
TypeWeekly newspaper
FormatCompact
Owner(s)Elliott Midland Newspapers Pty Ltd
EditorAngela Crawford
Founded30 October 1979 (1979-10-30)
Headquarters3 Market Street, Kyneton, Victoria, Australia
Circulation22,000 [1]
Websitewww.midlandexpress.com.au

History

The paper was originally founded as the Guardian Express with the first issue published October 30, 1979.[3] It was later merged with the Castlemaine Mail in order to become the Midland Express on April 3, 1984.[4] Both papers continue to exist concurrently today, the Midland Express is a free paper substituted by advertisements for local businesses as well as local and state government ads which is delivered directly to letterboxes and available for pick-up at locations such as supermarkets, whilst the Castlemaine Mail remains a priced paper ($1.50) only available for purchase within the township and surroundings of Castlemaine.

The paper's roots can be traced back to the Kyneton Guardian, founded in 1856.[5]

Digitisation

Starting March 31, 2020, full issues of the Midland Express are available to read on their website as a response to potential delivery delays caused by the COVID-19 pandemic.[6]

See also

References
  1. Delaney, Brigid (8 October 2018). "Reading the small print: rural papers defy the odds in a sea of job losses". The Guardian Australia. The Guardian Australia. Retrieved 3 June 2020.
  2. "Midland Express". Macedon Ranges Shire Council. Retrieved 3 June 2020.
  3. "Midland Express". Trove. National Library of Australia. Retrieved 3 June 2020.
  4. "Midland Express". Trove. National Library of Australia. Retrieved 3 June 2020.
  5. "Family tree for the "Kyneton guardian"". State Library of Victoria. Retrieved 3 June 2020.
  6. "We're here to help". Midland Express. 31 March 2020. p. 1. From this week we will also be publishing a complete digital version of the Express online.
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