Mike's Hard Lemonade Co.

Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Chicago, Illinois. It is part of Mark Anthony Brands, Inc.[1][2] as of 2017. Founded in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade.

Mike's Hard Lemonade Co. (USA)
TypePrivately held company
IndustryFlavored Malt Beverages
FoundedApril 1, 1999 (April 1, 1999)
Headquarters
Chicago, Illinois
,
United States
Area served
United States
Websitemikeshard.com

History

Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors, and carbonated water. Mike's entered the U.S. market on April 1, 1999 replacing the vodka base with a proprietary malt base.

Products
  • Mike's is offered in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten. * Besides their flagship lemonade, Mike's offers a variety of permanent and seasonal flavors including Black Cherry, Strawberry, Watermelon, and many more.

Involvement in charities

Mike's has a long history of working with charities: specifically supporting U.S. troops and breast cancer research.

  • Mike's donated nearly $1MM to Boot Campaign throughout their partnership
  • Mike's partnered with the USO in 2018, donating $250k[3]
  • As part of a fall seasonal package takeover, Mike's contributes $250k/year to breast cancer research

References
  1. the fastest growing beer company in the U.S.
  2. Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Retrieved 2018-05-21.
  3. https://www.mediapost.com/publications/article/318942/mikes-hard-lemonade-extends-the-bright-side.html
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