Miller McClintock

Miller McClintock (13 June 1894 - 10 January 1960) was an American expert in traffic control who developed the "friction theory" of traffic. He became interested in educational broadcasting and was a member of the board of Encyclopædia Britannica Films. He subsequently presented the early American factual television series Serving Through Science (1945–47) which showed films from Encyclopædia Britannica.

Early life

Miller McClintock was born in Cedar Rapids, Nebraska, on 13 June 1894.[1] He obtained his doctorate in traffic control from Harvard University in 1924.[2][3][4]

Career
"Through the City of Tomorrow Without a Stop", Shell Oil advertisement, 1937.

McClintock was an expert in traffic control. He was described in Fortune magazine in 1936 as the top man in his field.[2] He was the director of Harvard University's Albert Russel Erskine Bureau for Street Traffic Research which was funded by the Studebaker company and developed a "friction theory" of traffic that combined with the vogue for streamlining in design to propose the segregation of different types of traffic and of traffic from pedestrians to reduce accidents.[2][5]

He worked with Norman Bel Geddes on traffic planning ideas that found their way into Geddes's advertising campaign for Shell Oil in 1937 known as the Shell Oil City of Tomorrow.[6][7] In 1937 he addressed the National Planning Conference in Detroit on the subject of motorways.[2]

McClintock became interested in the role that advertising could play in public education and from 1933 to 1942 he worked for the Advertising Research Foundation and the Advertising Council Inc. He was president of the Mutual Broadcasting Company from 1943 to 1944. In accordance with his interest in education through film he became a consultant to and member of the board of Encyclopædia Britannica Films. He presented Serving Through Science on the DuMont Television Network from 1945 to 1947 which featured Britannica films combined with an educational discussion by McClintock.[8][9]

Death

McClintock died on 10 January 1960.[10]

Selected publications

References
  1. https://babel.hathitrust.org/cgi/pt?id=mdp.39015078229302;view=1up;seq=30
  2. Meikle, Jeffrey L., Twentieth Century Limited: Industrial Design in America, 1925-1939 (Philadelphia: Temple University Press, 1979) pp. 206-207. ISBN 0877222460
  3. "The Traffic Problem", Life, 4 July 1938, pp. 43-53.
  4. Norton, Peter D. (2008). Fighting Traffic: The Dawn of the Motor Age in the American City. Cambridge, Mass: MIT Press. p. 163. ISBN 978-0-262-29388-4.
  5. Garrison, William L. & David M. Levinson. (2014). The Transportation Experience: Policy, Planning, and Deployment (2nd ed.). New York: Oxford University Press. p. 199. ISBN 978-0-19-986271-9.
  6. "Automated Driving in its Social, Historical and Cultural Contexts" by Fabian Kröger in Markus Maurer et al (Eds.) (2016). Autonomous Driving: Technical, Legal and Social Aspects. Springer. pp. 41–68 (p. 48). ISBN 978-3-662-48847-8.CS1 maint: extra text: authors list (link)
  7. Maffei, Nicolas P., (2018) Norman Bel Geddes: American Design Visionary. London: Bloomsbury Academic. p. 150. ISBN 978-1474284615
  8. LaFollette, Marcel Chotkowski. (2013). Science on American Television: A History. Chicago: University of Chicago Press. pp. 9–10. ISBN 978-0-226-92201-0.
  9. Irvin, Richard. (2018). The Early Shows: A Reference Guide to Network and Syndicated Prime-Time Television Series from 1944 to 1949. Albany, Georgia: BearManor Media. p. 274. ISBN 9781629332413.
  10. Miller McClintock, Traffic Engineering Volume 30, March 1960, p. 39.
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