Mitú (entertainment)

mitú is an English-language Latino media company, multichannel network (MCN) and digital content publisher.[2] In 2016, the network became the largest Hispanic focused digital channel in the world with 2 billion views per month.[3]

mitú
Founded2012
HeadquartersLos Angeles
Founder(s)Beatriz Acevedo, Roy Burstin and Doug Greiff
IndustryEntertainment
ServicesMultiChannel Network
ParentLatido Networks[1]
URLwearemitu.com

mitú was founded in 2012 by Emmy award-winning Beatriz Acevedo, Doug Greiff and Roy Burstin.[4] The networking conglomerate achieved 40 million subscribers across 1200 partner channels by 2014.[5] The company's YouTube channel (we are mitú) has 373,000 direct subscribers as of May 2020.[6] mitú is headquartered in Los Angeles.[5][1]

Peter Chernin put together a $3 million investment vehicle to initially fund mitú in 2012,[1] and in 2014, Disney's Maker Studios followed with second round funding of $10 million.[5] By 2016, the network was serving 2 billion video views per month on Facebook and YouTube. Series C fuding, which included Verizon, brought venture funding levels to $43 million.[3] In 2018, Acevedo and several top executives were cut from mitú in a reorganization when Maker Studios was folded into Disney Digital Network.[7][8] Latido Networks, a division of GoDigital Media Group, acquired mitú in early 2020[1] and all its domains assets like mitushop.com

References
  1. Fernandez, Suzette (2020-02-21). "Latido Networks Acquires Youth-Focused Media Company Mitú". Billboard. Archived from the original on 2020-05-12. Retrieved 2020-05-31. Latido Networks, a division of the California-based technology company GoDigital Media Group, has announced the acquisition of youth-focused media company Mitú with the purpose to enlarge their LatinX digital consumer base.
  2. Spangler, Todd (2014-09-23). "Disney's Maker Studios Pacts with MiTú to Produce Latino YouTube Content". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. MiTú investors include Upfront Ventures, Chernin Group, Allen DeBevoise, Advancit Capital, Code Advisors' Quincy Smith and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.
  3. Spangler, Todd (2016-01-13). "Mitú Raises $27 Million From AwesomenessTV, Verizon and WPP". Variety. Archived from the original on 2019-06-29. Retrieved 2020-05-31. Mitú, founded in 2012, delivers some 2 billion monthly video views across platforms including Facebook and YouTube, with a community of 6,000-plus Latino creators. That gives the company the largest global digital reach of any company targeting young Hispanics, according to Burstin.
  4. "Mitú's Beatriz Acevedo Wants To Be Voice of Millennial Generation". NBC News. 2015-07-24. Retrieved 2020-05-31. In 2012, Acevedo, her husband Doug Greiff, and Roy Burstin launched the Mitú Network, now the largest Latino digital media company on YouTube. Their channels have a combined 100 million subscribers and get 800 million monthly views.
  5. Spangler, Todd (2014-06-19). "Latino YouTube Network MiTú Raises $10 Million, Led by Maker Studios Investor". Variety. Archived from the original on 2018-05-18. Retrieved 2020-05-29. Latino digital multichannel network MiTú raised $10 million in second-round funding, led by L.A.-based venture capital firm Upfront Ventures, one of the original investors in Maker Studios. MiTú said it will use the new funding, which brings it to about $13 million raised, to build out production facilities in Los Angeles and Mexico City, as well as expand its engineering and sales teams.
  6. "YouTube". YouTube. Retrieved 2020-05-29.
  7. Villafañe, Veronica (2018-07-24). "Major Layoffs At Mitú As Founder Beatriz Acevedo And CEO Herb Scannell Exit Latino Digital Company". Forbes. Retrieved 2020-06-02.
  8. "Why Viacom Bought Awesomeness On The Cheap". Billboard. 2018-08-01. Retrieved 2020-06-02.
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