Mobage
Mobage (モバゲー, Mobagē, "Mobile Game") is a portal and social network for games, owned by DeNA. The service had 30 million users, who largely play on feature phones.[1]
 Mobile App Developers | |
| Available in | Japanese |
|---|---|
| Owner | DeNA |
| URL | mobage |
| Launched | February 7, 2006 (as Mobage Town) March 28, 2011 (as Mobage) |
| Current status | Offline (DeNA) |
On February 14, 2011, DeNA announced renaming Mobage Town service name to Mobage, which also merged the Plus+ network operated by ngmoco under the new branding.[2] Also that year, the service has been described as highly successful in academic research.[3]
On December 19, 2014, ngmoco, LLC announced the renaming of Mobage to DeNA.[4][5][6] However, the Japanese site still operates under the mobage name.
On August 9, 2018, the English version of the website was reportedly shut down for unknown reasons.
References
- "DeNA and Ngmoco launch Mobage mobile social network across globe". venturebeat.com. July 26, 2011.
- "モバゲータウンが「Mobage」に サービス名・ロゴ一新して世界展開加速". Archived from the original on 2014-12-06. Retrieved 2016-06-24.
- Yamakami, Toshihiko (June 2011). "A Four-Layer Success Factor View Model of Mobile Social Games: Analysis of Mobage Success in Japan". 2011 10th International Conference on Mobile Business: 114–118. doi:10.1109/ICMB.2011.36.
- "Mobage is now pronounced DeNA (D-N-A)!".
- "DeNA drops Mobage branding".
- "Mobage".
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