Mommyblogs

While mommyblogs have been around since the early 2000s, the term did not have a widespread use until closer to 2010. The exact dates for the emergence of this word are hard to establish because of the nature of the blogosphere. The exact number of blogs that can be classified as mommyblogs is also hard to determine because of the large number of total blogs, which reaches over 150 million. But one way to trace the prevalence of the term moving into the 21st century can be traced through the increasing number of panels focused on mommyblogs at the annual women’s blogging conference, BlogHer.[2]

Mommyblogs can be classified in many different ways. For example, we can classify mommyblogs based on platform, content, genre, advertising, and religious affiliation among many other things. Mommyblogs often exist is clusters in which women create conversations within the mamasphere around topics or issues they are interested in.

Some of the popular classifications of mommyblogs include:

Mommyblogs are received in numerous ways. Some women bloggers are uninterested in being classified as mommybloggers because they feel that men who occasionally write about family life and children are not automatically clustered into a group based on just that kind of content.[3] Other women like Alice Bradley proclaim that mommyblogging is a radical act because it pushes motherhood into the public sphere through the digital.[4] May Friedman writes that “mommyblogs gave [her] a response to the story of motherhood told from the outside and instead showed [her] motherhood and mothers, from within.[1] Freidman’s scholarship suggests that mommyblogs reconfigure the narrative in which motherhood exists. When considering mommyblogs collectively they have led to an emergent shift in the story of motherhood and the role of mothers.[5] Mommyblogs have been viewed as presenting numerous ways of thinking about motherhood that reject stereotypical depictions of mothers and women.

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