More (K/DA song)

"More" (stylized in all caps) is a song by virtual girl group K/DA. The song was released on October 28, 2020, as the second single for the group's debut extended play All Out. Soyeon and Miyeon of (G)I-dle, Madison Beer, Jaira Burns, who participated in K/DA's debut song "Pop/Stars" worked together again for this single. In addition to the four champions of K/DA, Lexie Liu, who was in charge of Seraphine's voice, also participated in the song. Commercially, the song debuted on the Billboard Global 200 and Billboard Global Excl. U.S., making "More" the first virtual band song to simultaneously debut on the chart.

"More"
Single by Madison Beer, (G)I-dle, Lexie Liu, Jaira Burns, Seraphine as K/DA
from the album All Out
Language
  • English
  • Korean
  • Mandarin
ReleasedOctober 28, 2020
GenreK-pop
Length3:37
Label
Songwriter(s)
Producer(s)
  • Riot Music Team
  • K/DA
  • Seraphine
K/DA singles chronology
"The Baddest"
(2020)
"More"
(2020)
Madison Beer singles chronology
"Baby"
(2020)
"More"
(2020)
"Boyshit"
(2020)
(G)I-dle singles chronology
"The Baddest"
(2020)
"More"
(2020)
"Hwaa"
(2021)
Lexie Liu singles chronology
"Meta Ego"
(2019)
"More"
(2020)
Jaira Burns singles chronology
"Hard Liquor"
(2019)
"More"
(2020)
Music video
"More" on YouTube

Release and promotion

The group began to tease the song on their social media platforms before officially announcing its release to be October 28, 2020. Upon the song's release, Riot released several official K/DA merchandise, in which the collection features a wide range of apparel items from collectables with holographic and reflective materials, to the branding of K/DA's, EP "All Out ".[2] The group also launched the hashtag, "YouWantMore" and "More Challenge ",[3] on various social media platforms such as TikTok and Twitter.[4][5] On October 29, players will be able to acquire and purchase limited-time themed icons, skins and other in-game cosmetics in League of Legends, League of Legends: Wild Rift and Legends of Runeterra. There are two available icons; the K/DA logo signed by all members of the group, and an image of the band’s latest line-up addition, Seraphine.[6] The skin line which is available in League of Legends and Wild Rift is called K/DA All Out and it's available for Ahri, Akali, Kai'sa, Evelynn, and Seraphine.

Erika Thomas of DBLTAP described "More" a "re-upped single that definitely does not disappoint."[7] Judah Charles Lotter of Meaww described the song "a stomp-hard pop track electrified by synth and antheming out vocals in the chorus."[8]

Cover versions by several artists including Ukrainian artist Maruv and Polish singer and songwriter Ewelina Lisowska also have been released.[9][10]

On October 29, K/DA and Seraphine appeared on the official cover of fashion magazine Dazed's China November issue in Louis Vuitton.[11]

Composition

"More" is composed of the K/DA's original singers Evelynn, Ahri, and Kai'Sa, as well as Akali, who has returned to the group after debuting in True Damage in 2019. In this song, Seraphine, the 152nd champion and new champion of League of Legends, participated as a guest member in this song appearing at the bridge part and sang her part in a mixture of Chinese and English.[12]

Commercial performance

After one day of tracking, the song charted on South Korea's major domestic music sites such as Melon, Genie, Bugs, and Flo.[13] The song debuted at number 2 on the US World Digital Song Sales with only one and half day of tracking.[14] The track also charted at number 16 on the China QQ Music and peaked at number 1 on the QQ Game Music Chart.[15][16]

Track listing

  • Download and streaming[1]
  1. "More" – 3:37

Credits and personnel

Credits are adapted from Melon and Tidal.[1][17]

  • Vocals – Soyeon and Miyeon of (G)I-dle, Madison Beer, Lexie Liu, Jaira Burns and Seraphine
  • Riot Games Music Team – production, composer, songwriting, vocal production, mix engineer, mastering engineer
  • Sebastien Najand – composer
  • Rebecca Johnson – songwriting, additional vocals
  • Lexie Liu - Chinese translation
  • Lydia Paek – Korean translation
  • Minji Kim – Korean translation

Live performance

In September, it was reported that K/DA would perform at the opening ceremony of the 2020 League of Legends World Championship Finals. It is co-produced by Possible Productions, who produced other works such as the MTV Video Music Awards and the Super Bowl Halftime shows. The stage will incorporate Unreal Engine 5, modified by Possible Productions, and Lux Machina and will have over 40 VR and AR techs and artists. David Higdon, Head of Global Esports Communications at Riot Games said, "It's the most advanced mixed reality rendering system in the world, which will render in real-time at 32k resolution and 60 FPS. It’s pretty mind-blowing. Worlds 2020 is going to be unlike anything you've seen before."[18]

On October 31, K/DA performed "More" at Pudong Football Stadium, Shanghai, China as the opening ceremony of the 10th anniversary of League of Legends World Championship and the finals between Damwon Gaming and Suning.[19][20] Due to travel restrictions related to the COVID-19 pandemic, only Lexie Liu was able to perform live on stage with the virtual K/DA.[21] The group performed for the crowd of 6,000 fans in attendance.[22] "More" was choreographed by The Kinjaz, who is best known for being the runners-up eight season of MTV's America's Best Dance Crew.[21]

Music video

Reception

The official music video premiered on YouTube on October 28, 2020 at 00:00 pm KST.[23] The music video recorded 5 million views in 10 hours and garnered over 10 million views in its first 24 hours.[13][24][25] Less than a day after it went live, the video has been played more than 140,000 times on QQ Music, and ranked 7th on the Weekly MV list with comments reached more than 3,000 in an instant.[26] The music video debuted and charted at number 5 on QQ Music Music Video and peaked number 3 on the chart issue dated November 9–15, 2020.[27][28]

Development

The music video features the visual's fantastical futurescape Ahri, Akali, Evelynn and Kai'Sa spin circles on a high-octane motorcycle, hovers in zero gravity and performs pop choreography against an ever-changing backdrop of striking color. The digital quartet sings the chorus while dancing in the gilded throne room before Seraphine joins the action to deliver the track's floating bridge.[29] Seraphine's diary was seen opened in her bedroom floor. On the page, it shows her starting point in July, when she was an independent singer and had not been revealed as a new hero of LoL. Her room was filled with various posters and merchandise such as posters that showed her close relationship with Soyeon and Miyeon as the voice actor of Akali and Ahri. There is a yellow poster of the cover image of (G)I-dle's song "Dumdi Dumdi", and the black poster above is the logo of Neverland, (G)I-dle's official fandom name. The ending scene of "More", K/DA and Seraphine performed on the skyscraper rooftop in the middle of the night. Some digital billboards display other games from Riot Games, such as the inverted animation of the Valorant logo on the left and the revised logo of LoL Esports on the right.[30] Ducati revealed a partnership with League of Legends, designing a digital bike of Ducati Panigale V4 for Akali in the music video.[31][32]

International versions

"More" European versions
Language Performer Title Ref.
French Aöme (Aome) "More" [33]
Polish Ewelina Lisowska "More" [10]
Russian Maruv "More" [34][9]
Spanish Eva B "More" [35][36]
Swedish Theoz (Theo Haraldsson) "Mer" [37][38]

Charts

Chart (2020) Peak
position
Canada Hot Digital Song Sales (Billboard)[39] 48
China (QQ Music Weekly Chart)[15] 16
Czech Republic (Singles Digitál Top 100)[40] 51
Global 200 (Billboard)[41] 125
Greece (IFPI)[42] 65
Hungary (Single Top 40)[43] 16
Hungary (Stream Top 40)[44] 15
Malaysia (RIM)[45] 18
New Zealand Hot Singles (RMNZ)[46] 9
Singapore (RIAS)[47] 10
Slovakia (Singles Digitál Top 100)[48] 64
South Korea (Gaon Download)[49] 96
UK Indie (OCC)[50] 23
US World Digital Song Sales (Billboard)[51] 1

Release history

Region Release date Format Distributor Ref.
Various October 28, 2020 Riot Games [52]
South Korea October 29, 2020
[1]

References

  1. "[싱글] MORE (여자)아이들, Madison Beer, Lexie Liu (려위위), Jaira Burns" [[Single] MORE (G)I-DLE, Madison Beer, Lexie Liu, Jaira Burns (K/DA)]. Melon (in Korean). Kakao Corporation. Retrieved October 29, 2020.
  2. Lara Lunardi (October 28, 2020). "Here's all official K/DA merch items". Inven Global.
  3. Park Eun-hae (October 29, 2020). (여자)아이들 미연, K/DA 신곡 틱톡 챌린지…눈부신 비주얼 [(G)I-dle Miyeon, K/DA new song TikTok Challenge... Dazzling visuals]. Newsen.
  4. "Show us your best transformations with #YouWantMore .#KDA # ALLOUT # KDAMORE @ s@stellachuu @emiru1 h@har_fie @official_gidle". TikTok. October 29, 2020.
  5. @KDA_MUSIC (October 28, 2020). "Show us your best transformations on TikTok with #YouWantMore". Twitter.
  6. Ryan Galloway (October 28, 2020). "K/DA drops available during Twitch Rivals League of Legends and Legends of Runeterra Showdown". DotESports.
  7. Erika Thomas (October 28, 2020). "K/DA 'More' Music Video is Now Live". DBLTAP.
  8. Judah Charles Lotter (October 28, 2020). "Virtual K-pop band K/DA drops 'More' MV with Lexie Liu, excited fans thank group for giving 'insane' bops". Meaww.
  9. "MARUV on Instagram: "Сделала свою версию крутого трека @kda_music "More". Для @leagueoflegends @leagueoflegendsru Как вам? Ссылка в шапке профиля #KDAxEurope…"". Instagram. Retrieved October 30, 2020.
  10. @LoLPL (October 30, 2020). "Oto obiecana petarda! 💥 Posłuchajcie utworu K/DA "MORE" w wykonaniu @E_Lisowska. 🎶 #KDAxEurope #AllOut". Twitter.
  11. Philip Lee Fayler (October 30, 2020). "《英雄联盟》KDA女团登DAZED封面!身着LV重制流行" ["League of Legends" KDA girl group on the cover of DAZED! Dressed in LV remake fashion]. k.sina.com.cn. Retrieved November 5, 2020.
  12. Seo Dong-min (October 29, 2020). ‘롤’ 걸그룹 K/DA, 신곡 ‘MORE’ 공개…중국어 가사 ‘화제’ ['Roll' girl group K/DA unveils new song 'MORE'... Chinese lyrics 'talk']. GameToc.
  13. Shin Jin-seop (October 29, 2020). 라이엇 게임즈, 슈퍼 가상 그룹 K/DA 신곡 ‘MORE’ 발표 [Riot Games, Super Virtual Group K/DA New Song 'MORE' Released]. Top Daily.
  14. "World Digital Song Sales: November 7, 2020". Billboard. November 3, 2020.
  15. "巅峰榜·热歌 - 10.30 - 11.5" (in Chinese). QQ Music. Retrieved November 9, 2020.
  16. "游戏音乐榜 10.30 - 11.5" (in Chinese). QQ Music. Retrieved November 9, 2020.
  17. "MORE by K/DA, Madison Beer, (G)I-DLE, Lexie Liu, Jaira Burns, Seraphine, League of Legends". Tidal. Retrieved October 29, 2020.
  18. Dustin Steiner (September 21, 2020). "New K/DA Song to Debut at League of Legends Worlds 2020 Opening Ceremony". EsportsTalk.
  19. Hong Jihoon (October 31, 2020). KDA, 신곡 'MORE' 롤드컵 결승서 첫 공개…롤 이스포츠(lol esports)서 생중계 [KDA, first unveiled new song 'MORE' in the finals of the World Cup... Live on lol esports]. Biz Entertainment.
  20. Jo Youngjun (October 31, 2020). [롤드컵] K/DA부터 루이비통까지 롤드컵 결승 인기 고조 [[LoL Cup] Popularity of the Rolled Cup finals from K/DA to Louis Vuitton risings]. Donga Game.
  21. Lara Lunardi (October 31, 2020). "Highlights: K/DA live performance at Worlds 2020 in Shanghai". Inven Global.
  22. Mike Stubbs (October 31, 2020). "Building The 'League Of Legends' Worlds Opening Ceremony". Forbes.
  23. Kang Seung-jin (October 29, 2020). [영상] 돌아온 K/DA, 신곡 'MORE' 뮤직비디오 공개 [[Video] Return of K/DA, new song'MORE' music video released]. INVEN.
  24. Kim Hyojin (October 30, 2020). K/DA 'MORE' 뮤직비디오, 전 세계 네티즌 주목받으며 천만 뷰 돌파 [K/DA'MORE' Music Video Exceeds 10 Million Views With Netizens Around The World]. TopStarNews.
  25. John Nguyen (October 29, 2020). "K/DA's latest music video, 'More,' surpasses 11 million views after first dayt". Nerd Reactor.
  26. "饭圈文化"入侵"英雄联盟" [Fan circle culture "invades" League of Legends]. k.sina.com.cn. October 29, 2020. Retrieved November 5, 2020.
  27. "巅峰榜·MV 10.26-11.01" (in Chinese). QQ Music. Retrieved November 9, 2020.
  28. "巅峰榜·MV 11.02-11.08" (in Chinese). QQ Music. Retrieved November 9, 2020.
  29. Glenn Rowley (October 28, 2020). "Virtual Girl Group K/DA Roar Back With Futuristic Animated Video For 'More': Watch". Billboard.
  30. "KDA新歌《MORE》的五个彩蛋,萨勒芬妮原来是(G)I-DLE的粉丝" [The five easter eggs of KDA’s new song "MORE", Seraphine turned out to be a fan of (G)I-DLE]. k.sina.com.cn. October 31, 2020. Retrieved May 23, 2020.
  31. @DucatiMotor (October 28, 2020). "We're happy to present a very unique Ducati Panigale V4 designed by Ducati Design Center with the legendary e-game @leagueoflegends. Akali presents her new Ducati exclusive bike in the new @kda_music single - "MORE" #KDAMORE #KDAMORE #DucatixLoL". Twitter.
  32. Matt B. (October 28, 2020). "E-Gaming Twitter responds to boomer Ducati K/DA announcement". Inven Global.
  33. @LoL_France (November 1, 2020). "MORE feat. @AomeOfficiel est disponible dès maintenant ! #KDAxEurope #AllOut Headphone". Twitter.
  34. @Lol_CIS (October 31, 2020). "Кавер на песню MORE в исполнении MARUV только что прозвучал на трансляции финала". Twitter.
  35. @LVPesLoL (October 31, 2020). "Nos acompañará Eva B para hablar sobre la versión de More". Twitter.
  36. "La mezcla entre League of Legends y Operación Triunfo que no te esperabas". MARCA Gaming. October 30, 2020.
  37. @uk_lol (October 31, 2020). "MORE feat. THEOZ is now live! #KDAxEurope #AllOut". Twitter.
  38. Theoz (October 31, 2020). "Theoz - More / Mer (Official Visual/Lyric Video)". Youtube.
  39. "More (Canadian Digital Songs)". Billboard. November 14, 2020. Retrieved November 10, 2020.
  40. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 202045 into search. Retrieved November 9, 2020.
  41. "Global 200". Billboard. Retrieved November 10, 2020.
  42. "Charts". web.archive.org. November 9, 2020. Retrieved November 10, 2020.
  43. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved November 5, 2020.
  44. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved November 13, 2020.
  45. "Top 20 Most Streamed International & Domestic Singles In Malaysia". Recording Industry Association of Malaysia. Recording Industry Association of Malaysia. Retrieved November 15, 2020.
  46. "The Official New Zealand Music Chart". Recorded Music NZ. Retrieved November 22, 2020.
  47. "RIAS International Top Charts Week 45". Recording Industry Association (Singapore). Archived from the original on November 11, 2020.
  48. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 202045 into search. Retrieved November 9, 2020.
  49. "Download Chart – Week 44 of 2020" (in Korean). October 18–24, 2020. Retrieved November 5, 2020.
  50. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved November 10, 2020.
  51. "World Digital Song Sales: November 7, 2020". Billboard. November 3, 2020.
  52. "More (feat. Lexie Liu, Jaira Burns, Seraphine & League of Legends) - Single by K/DA, Madison Beer & (G)I-DLE". Retrieved August 31, 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.