Movember

Movember (a portmanteau of the Australian-English diminutive word for moustache, "mo",[1] and "November") is an annual event involving the growing of moustaches during the month of November to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and men's suicide.[2] The Movember Foundation runs the Movember charity event, housed at Movember.com.[3] The goal of Movember is to "change the face of men's health."[4]

Movember Foundation
MottoChanging the face of men's health
Formation2003 (2003)
FoundersAdam Garone
Travis Garone
Luke Slattery
Justin Coghlan
Type501(c)(3) Charity
HeadquartersMelbourne, Australia
Location
Chairman
Nicholas Reece
CEO
Michelle Terry
Websitewww.movember.com
A group of men displaying moustaches for Movember.

By encouraging men (whom the charity refers to as "Mo Bros") to get involved, Movember aims to increase early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths. Besides annual check-ups, the Movember Foundation encourages men to be aware of family history of cancer and to adopt a healthier lifestyle.[5] Using the moustache as the driving symbol of the movement, Movember focuses on the three key areas of prostate cancer, testicular cancer, and mental health & suicide prevention.[6] Since inception, the Movember Foundation has raised $837 million and funded over 1,200 projects in more than 20 countries.[7]

Since 2004, the Movember Foundation charity has run Movember events to raise awareness and funds for men's health issues, such as prostate cancer and depression, in Australia and New Zealand. In 2007, events were launched in Ireland, Canada, Czech Republic, Denmark, El Salvador, Spain, the United Kingdom, Israel, South Africa, Taiwan and the United States.[8][9][10][11] As of 2011, Canadians were the largest contributors to the Movember charities of any nation.[12] In 2010, Movember merged with the testicular cancer event Tacheback.[13]

In 2012, the Global Journal listed Movember as one of the world's top 100 NGOs (non-government organization).[14]

History

Origins

Seven Nightly News aired a story in 1999 including a group of young men in Adelaide, South Australia who coined the term "Movember" and the idea of growing moustaches for charity throughout the month of November.[15] In the news report, members of the Adelaide-based "Movember Committee" explained how they came up with the idea for Movember one night in the pub. The group started with 80 men from Adelaide and soon became a nationwide phenomenon. They also aimed to raise money for the RSPCA through selling T-shirts in what they termed "Growing whiskers for whiskers".[15]

In 2004, an unrelated group in Melbourne organised an event where 30 men would grow a moustache for 30 days in order to raise awareness for prostate cancer and depression in men.[16][17] Adam Garone, Travis Garone, Luke Slattery, and Justin (JC) Coughlin inspired 26 other friends with a desire to "bring back" the trend of growing moustaches, the movement was born. The next year, nearly 500 people raised over $40,000 for the Prostate Cancer Foundation of Australia. At the time, it was the largest donation the PCFA had ever received. This group would later become the Movember Foundation charity. Three years after starting the Movember movement, the organization was granted official charity status in Australia.

The Movember Foundation has since raised $174-million worldwide,[18] after spreading to South Africa and Europe, reaching North America in 2006.[10][11] In 2009, Movember obtained official charity status in the United States.[19] In 2010, participants in the United States alone raised over $7.5 million.[20] In 2012, 1.1 million people signed up to participate, raising upwards of $95 million.[21]

The Moscars
Public hospital in Brazil with an inflatable moustache in November 2013

The charity launched The Moscars in 2010, an online global user-submitted video contest that helps Movember participants showcase their involvement in the movement.[22] Submissions cannot be longer than 4 minutes each, and prizes can be won in several categories.

In 2012, head judge Stan Lee awarded the Moscar to South Africa's comedy duo Derick Watts & The Sunday Blues for their video, "The Movember Song", a parody of Carly Rae Jepsen's hit "Call Me Maybe".[23]

International Man of Movember

The International Man of Movember is chosen from 21 national winners all over the world to wear the crown and be the face of Movember for a whole year. Each national Man of Movember winner is voted in at that particular country's main Gala Parté, held at the end of November, by both judges and fans.[24]

The first champion was Mark Knight from London in 2010. South Africa's Anton Taylor won the title in 2011, and in 2012 it was Chris Thwaites from New Zealand who won the coveted sash. 2013 saw Sweden's Tom Rickard crowned.

Controversies

In November 2007, at Scots College in Wellington, New Zealand, several graduating students were banned from end-of-year prizes for growing moustaches and the college threatened to ban a senior student from their NCEA examinations (official secondary school qualification) for growing a moustache during November.[25]

in 2007, the Movember Foundation events were featured on Australian tabloid current affairs program Today Tonight, which accused the foundation of spending a disproportionate amount on running costs and high salaries for its directors.[26] The financial summary of the Australian 2008 Movember campaign listed campaign costs (administration and fundraising) as being 8% of the total amount raised.[27][28] In 2007, campaign costs were listed as 9% of total amount raised.

Partners
Members of the Australia national rugby union team at the unveiling of a promotionally decorated Boeing 737-800 aircraft, during Movember in 2011
Transit Systems-owned Swan Transit supported movember by promotionally decorating the front grill on some of their Transperth buses with a moustache decal.

In 2011, Google Chrome partnered with Movember to create a video. The video featured real participants, and how they utilize the web and Movember.com to raise awareness and funds for the cause. The video generated well over 1.1 million views. It featured the Handsome Furs song "Repatriated."[26]

In 2010 and 2011, Movember partnered with TOMS to create limited edition Movember shoes for those participating.[27]

In 2011, Qantas supported Movember by painting a moustache and "Movember.com" on one of its airplanes.[28]

In 2011, the world's largest sandcastle Mo was built on Bondi Beach, in Sydney.[29]

A 2012 Movember video featuring Parks and Recreation star Nick Offerman was one of the top 10 most watched charity videos of the year, with 1.9 million views.[30] Offerman made additional sketches for Movember 2013.

Since 2012, Royal Mail has supported the Movember campaign and created a special postmark featuring a moustache.[31]

In November 2013, the UK National Trust authorised the temporary placement of a huge grass moustache to the Cerne Abbas Giant, the UK's largest chalk hill figure. The moustache added to the 55-metre (180 ft) giant.[32] was 12 metres (39 ft) wide and 3 metres (10 ft) deep according to the designer[33] but both the National Trust and the BBC reported it as being 36 by 9 feet (11.0 by 2.7 m),[34][35]

In 2015 Carlsberg Group beer brand made special Movember beer beauty accessories to look after mustaches and beard.[36]

In 2020, Transit Systems-owned Swan Transit decorated the front grill on some of their Transperth buses with moustache decals.

Charities

Since 2004, the Movember Foundation charity has used Movember to raise awareness and funds for men's health issues in Australia and New Zealand. Monetary proceeds go toward the Prostate Cancer Foundation of Australia, the Cancer Society and Mental Health Foundation of New Zealand, and Beyond Blue.[37]

In 2007, the Foundation launched campaigns in Canada (funds raised go to the Prostate Cancer Research Foundation of Canada), Spain (FEFOC), the United Kingdom Prostate Cancer UK,[38] and the United States (the Prostate Cancer Foundation and the Livestrong Foundation).[37] In the US, Movember's men's health partners are The Prostate Cancer Foundation and LIVESTRONG.[39][40]

In 2008, the Movember Foundation started the event in the Republic of Ireland. The beneficiary in that country is Action Prostate Cancer, an initiative of the Irish Cancer Society.[41]

A non-foundation Movember event has been held in the Cayman Islands by a "MOvember Committee" since 2006. The event has been sponsored by CML Offshore Recruitment and raises funds for the Cayman Islands Cancer Society.[42]

Video games

Players in Football Manager 2015 grow moustaches during the month of November.[43]

FIFA 14 Ultimate Team features a Movember Cup.[44]

Sony released a moustache sticker intended to be placed on the front of the DualShock 4 controller in support of Movember.[45]

In November 2012, four Movember themed games were released as Google Chrome web apps.[46]

Warframe also released a Movember special, with new moustaches each week for the players to equip on their frames in 2015.

Programs

The Movember Foundation has funded over 1,200 men's health projects globally,[47] including:

Pop culture

Over the years, many athletes and celebrities have helped bring awareness to Movember, including Kevin Love,[55] and Jackie Lee.[56]

In 2020, the Paul Walker Memorial Cup raised 240 dollars for the foundation. [57]

Similar events
Palácio do Planalto, the office of the President of Brazil, lighted up for "Novembro Azul" (Blue November), one of the events during Movember.
  • Since the Vietnam War era, U.S. Air Force members have participated in Mustache March, where Airmen grow moustaches in good-natured defiance of facial hair regulations during the month of March.
  • In 2015, a Decembeard event promoted awareness of bowel cancer.[58]

See also

References
  1. Garone, Adam (November 2011). "Healthier men, one moustache at a time" (Video with transcript). TED.com. TED Conferences, LLC. Retrieved 2 November 2014. So in Australia, 'mo' is slang for mustache, so we renamed the month of November 'Movember'.
  2. "Movember United States". Movember United States.
  3. "Movember United States - About Movember". Us.movember.com. Retrieved 22 November 2011.
  4. Stewart, Chato B. (17 November 2010). "Change the FACE of Men's Health by Growing a mustache for Dick Cancer | Mental Health Humor". Blogs.psychcentral.com. Retrieved 30 November 2011.
  5. "Mustaches Raise Millions for Men's Health". Myfoxdc.com. Retrieved 30 November 2011.
  6. Movember - About Us
  7. Movember 101
  8. "Movember United States - Mo Money". Us.movember.com. Retrieved 18 November 2011.
  9. Doll, Jen (1 November 2011). "Movember: Shave Off Your Moustache (and Grow It Back) for Men's Health, Amusement - New York News - Runnin' Scared". The Village Voice. Archived from the original on 4 December 2011. Retrieved 22 November 2011.
  10. "'Movember' gets hairy, for a cause". CNN. 1 November 2011. Retrieved 22 November 2011.
  11. "AM980 News Talk Sports From Scary To Hairy, Halloween Is Over But Movember Is Just Starting Local News". Am980.ca. Retrieved 22 November 2011.
  12. "Canadian website". Ca.movember.com. Retrieved 30 November 2011.
  13. "Frequently Asked Questions". Tacheback. Archived from the original on 20 November 2011. Retrieved 18 November 2011.
  14. "Top 100 NGOs". The Global Journal. Retrieved 29 October 2012.
  15. Ashcroft, J. (30 November 1999) Seven Nightly News Movember Mo-Phenomenon |https://www.youtube.com/watch?v=NPH0qQFqs0M%7C, Channel 7 Adelaide
  16. Goldberg, Eleanor (4 November 2011). "'Movember' Urges Men To Grow Facial Hair, Fundraise For Prostate Cancer Awareness (SLIDESHOW)". HuffPost. Retrieved 22 November 2011.
  17. "Movember Australia". movember.com.au. Retrieved 7 December 2011.
  18. Flandez, Raymund (13 November 2011). "Charity Tries New Messages and Logos Every Year - Marketing and Communications - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas". Philanthropy.com. Retrieved 22 November 2011.
  19. Movember - History
  20. "A Social Media Look into the Madness of 'Movember'". SmallWerks. 4 November 2011. Retrieved 22 November 2011.
  21. Kwoh, Leslie (30 November 2012). "Movember- Moustache-Growing Event Draws CEOs and Company Leaders - At Work - WSJ". The Wall Street Journal. Retrieved 6 December 2012.
  22. "Movember Launches 'The Moscars' Video Contest". PRLog. 7 October 2010. Retrieved 7 October 2010.
  23. "The Moscars 2012". Movember. Archived from the original on 10 November 2012. Retrieved 1 December 2012.
  24. "What is Movember? Here's Absolutely Everything You Need to Know". beardicure.com. 31 October 2016. Retrieved 19 April 2018.
  25. Nichols, Lane (16 November 2007). "No mo or no show at exams". The Dominion Post. Retrieved 16 November 2007.
  26. Julia Kilgore (18 November 2011). "Movember: If You Don't Know, Google It :: AdVirtues: virtuous advertising is not an oxymoron…and we can prove it!". AdVirtues. Retrieved 22 November 2011.
  27. "Movember - Limited Edition - Help Change the Face of Men's Health". TOMS.com. 23 September 2011. Retrieved 22 November 2011.
  28. "Movember: Qantas Celebrates by Growing a 'Mo'". International Business Times. 14 November 2011. Retrieved 22 November 2011.
  29. "Bondi Beach Lifeguards And Amanda Hinchcliffe Help Build Giant Mo Sandcastle!". Media Man International (mediamanint.com). 22 November 2011. Retrieved 15 March 2012.
  30. "The Most Viral Video Charity Campaigns of 2012". Corp.visiblemeasures.com. Archived from the original on 7 December 2012. Retrieved 6 December 2012.
  31. "Royal Mail's Movember campaign". Royalmailgroup.com. Retrieved 1 December 2013.
  32. "Cerne Abbas Giant". Cool Places Ltd. 2015. Retrieved 20 March 2015.
  33. "Cerne Giant Watch our Cerne Giant Movember video". National Trust. National Trust. 2013. Retrieved 19 March 2015. |Note: The measurements are taken from the video clip, entitled, Watch our Cerne Giant Movember video Starting at 39 seconds into the video, Richard Brown, from British Seed Houses, says, "The moustache is 12 metres long by three metres deep and it took five of us four and a half hours to construct it on the day."
  34. "Giant support for Movember is a sight to behold". National Trust. 1 November 2013. Archived from the original on 6 November 2013. Retrieved 19 March 2015.
  35. "Cerne Abbas Giant sports moustache for Movember". BBC News. BBC. 1 November 2013. Retrieved 15 March 2015.
  36. "Carlsberg Beer Beaty".
  37. "Movember Australia - Movember Foundation". Movember Foundation. 2008. Archived from the original on 19 July 2008. Retrieved 4 November 2008.
  38. "Prostate Cancer UK". Prostate Cancer UK.
  39. "Movember - Prostate Cancer Foundation". PCF. Retrieved 22 November 2011.
  40. "'Movember' Urges Men To Grow Facial Hair, Fundraise For Prostate Cancer Awareness (SLIDESHOW)". HuffPost. 4 November 2011. Retrieved 22 November 2011.
  41. "Fund Raising Outcomes". Movember Ireland. Movember Foundation. 2008. Archived from the original on 5 January 2009. Retrieved 29 October 2008.
  42. "MOvember News". Movember.ky. Archived from the original on 2 January 2008. Retrieved 29 November 2007.
  43. "Football Manager 15 is so realistic players will grow moustaches for Movember". Metro. UK. Retrieved 23 October 2014.
  44. "FIFA 14 Ultimate Team Supports Movember". easports.com. Retrieved 23 October 2014.
  45. "PlayStation joins the Movember men's health charity movement". ign.com. Retrieved 23 October 2014.
  46. "Movember collaborates with Google Chrome on 'Movember Games'". marketingmag.com.au. 12 November 2012. Retrieved 23 October 2014.
  47. Movember - Report Cards
  48. TrueNTH - Home
  49. TrueNTH Testicular Cancer - Home
  50. Making Connections for Mental Health and Well-being Among Men and Boys
  51. Farmstrong - Home
  52. Ahead of the Game - Home
  53. IRONMAN Registry - Home
  54. PCF Movember Challenge Award Winners 2018
  55. Schick Hydro Aligns With Kevin Love, Movember Foundation
  56. JACKIE LEE LAUNCHES ‘MOVEMBER’ WITH A SHAVE DOWN
  57. "Paul Walker Memorial Cup". Paul Walker Memorial Cup. Retrieved 3 December 2020.
  58. Men are campaigning for Bowel cancer awareness by growing beards this December, Metro, 8 December 2015. Retrieved 16 February 2016

Sources
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