Mozart Distillerie

Mozart Distillerie GmbH (established 1954) of Salzburg, Austria, is a maker of chocolate liqueurs. The firm was previously known as H.C. König and Harald König is the Chief Executive and President.[1]

The liqueurs made by the Mozart Distillerie

Branding

The firm has successfully developed a brand based around Wolfgang Amadeus Mozart, who was born in Salzburg, which emphasises the blending of different elements that make up a liqueur in a similar way to the different parts of a work of music. The firm claims that the Andante from Mozart's String Quartet No. 2 in D major, K. 155 (K. 134a) is played into each batch approximately 380 times (during a 24-hour period) as part of the manufacturing process, which they describe as "soundmilling".[2][3][4] In addition, ultrasound is used in order to pulverise the cocoa and achieve a smoother consistency in the finished product.[2]

Distinctive packaging has been developed using short, round, bottles that contrast with the tall bottles often used for alcoholic beverages and enable the liqueur to be double-stacked on the shelf in a retail outlet, allowing more product to be displayed in the same shelf space.[2]

Investors

In 2008, Suntory Limited, part of the Suntory Group,[5] acquired 50% of Mozart Distillerie GmbH from Bevipar AG, König Vermögens-Verwaltungs- Gesellschaft mbH and Dkfm Harald König[6] at a price of one billion Yen[7] in order to expand its portfolio of premium alcoholic beverage brands. Suntory had imported Mozart Distillerie products into Japan since 1990[8] under an agency contract with the Austrian company.[7] It has partnerships with more than 40 companies and uses its powerful distribution network to sell more than 70 brands of western spirits into "emerging" markets like India and China.[9] The deal allowed Mozart Distillerie to expand its sales outside the European market.

Products

Mozart Distillerie produces a wide range of chocolate liqueurs, including Mozart Gold Chocolate Cream, Mozart White Chocolate Cream, Mozart Black Dark, Mozart Dry Chocolate Spirit and most recently in 2013, Mozart R.G. Chocolate Cream.[10]

Key staff

Harald König is the Chief Executive and President. Florian F. Iro is the managing director, and Dietmar Fadinger is the master distiller and master chocolatier.[10]

See also

References
  1. Company Overview of Mozart Distillerie GmbH Bloomberg Businessweek, 2014. Retrieved 16 May 2014. Archived here.
  2. Mozart Distillerie YouTube, 18 January 2007. Retrieved 16 May 2014.
  3. "Mozart Dry Review". The Barmageddon Bunker. Retrieved 21 May 2014.
  4. "CHOCOLATE SPIRIT ON MY PALATE – MOZART DRY". A Mountain Of Crushed Ice. Retrieved 21 May 2014.
  5. Plunkett, Jack W. (2009). Plunkett's Food Industry Almanac 2009: The Only Comprehensive Guide to Food Companies and Trends. Plunkett Research. p. 520. ISBN 978-1-59392-131-6.
  6. Undisclosed joint venture Mozart Distillerie GmbH, Suntory Ltd, Syndicate of sellers International Law Office, 2008. Retrieved 2 June 2014.
  7. Japan to buy half Austrias Mozart distillery by Kosty Steblovski, austriantimes.at, 12 June 2008. Retrieved 2 June 2014.
  8. Suntory to Invest in the Maestro of Austrian Premium Liqueur Maker, Mozart Archived 2014-05-16 at WebCite Suntory, June 2008. Retrieved 16 May 2014. Archived here.
  9. Suntory buys into Mozart Drinks International, 27 August 2008. Retrieved 16 May 2014. Archived here.
  10. "New Mozart R.G. Chocolate Cream "most exciting launch in years"". thespiritsbusiness.com. Retrieved 21 May 2014.
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