Mr. Zog's Sex Wax

Mr. Zog's Sex Wax is a Carpinteria, California, brand of surfwax manufactured for use on surfboards.[1] This wax is rubbed on the top surface or "deck" of a surfboard to allow traction and grip for the surfer.

Mr. Zog's Sex Wax
OwnerMr. Zog
CountryUnited States
Websitewww.sexwax.com

Mr. Zog's Sex Wax was first produced by Frederick Charles Herzog, III [2](Mr. Zog) and chemist Nate Skinner[3] in 1972. Hank Pitcher designed their original logo.

Due to the product name, promotional materials such as bumper stickers and t-shirts became extremely popular, even among those who had never ridden a surfboard. Their slogans, such as "The best for your stick", included innuendos of non-surfing uses. The materials confirmed their counterculture status by being banned from schools and amusement parks.

Different wax formulations are sold under the names: "Quick Humps", "Really Tacky", and "Navel Wax".[4]

Market expansion
Mr. Zog's Sex Wax, for drummers

A snowboard wax is sold by Mr. Zog's, which is applied to the bottom of a snowboard to reduce friction between the snowboard and the snow. One variety is melted and applied to the bottom of the snowboard, another variety is rubbed on as a cold wax.[5]

Mr. Zog's Sex Wax is also sold to ice hockey players. The wax is applied by rubbing it on over the tape on the blade of the stick. This does two things: it flattens the tape to allow a smoother shot, and it also makes the blade of the stick stickier, which helps hockey players control the puck for stick-handling, passing, and shooting purposes. Also the wax acts as a surfactant, also called surface-active agent, to aid moisture dispersion from the blade during ice hockey sessions. In addition, some goaltenders rub the wax on the shaft of the stick to help them hold the stick when it is struck by hard shots, some of which exceed 100 MPH.[6]

Product placement
  • Charlie's Angels: Full Throttle. The protagonists locate a murderer by determining that he used pineapple Sex Wax on a credit card that was in turn used to break into his victim's home.
  • Point Break: The protagonists determine that some bank robbers are surfers because a small amount of Sex Wax is found at the scene of the crime.
  • NCIS: Featured in the episode "Bikini Wax".

References
  1. Warshaw, Matt (2005). "sex+wax" The Encyclopedia of Surfing. USA: Houghton Mifflin Harcourt. p. 532. ISBN 978-0-15-603251-3.
  2. Almond, Elliott (2009). "sex+wax" Surfing: Mastering Waves from Basic to Intermediate. Seattle, Washington, USA: The Mountaineers Books. p. 72. ISBN 978-1-59485-099-8.
  3. Magazine, Surfer (2006). Surfer Magazine's Guide to Southern California Surf Spots. Chronicle Books. p. 16. ISBN 978-0-8118-5000-1.
  4. "Top 10 Best Surf Wax 2020 Reviews (Sticky Bumps, Palmers)". Surf Hungry.
  5. "Sex Wax, Mr. Zogs Private Formula Snowboard Wax". Ten Best Snowboarding Waxes. gearhungry.com.
  6. "MR. ZOG'S HOCKEY FORMULA SEX WAX: REASON OF POPULARITY". hockeydeals.com. 2014-08-25.
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