Murray's Cheese

Murray’s Cheese is an artisanal cheese and specialty foods retailer and wholesaler based in Greenwich Village in New York City.[1][2] Founded in Greenwich Village in 1940 as an egg and dairy wholesaler,[3] the company later expanded, and in 2012 opened a restaurant in Manhattan named Murray’s Cheese Bar.[4] As of 2017 there are more than 350 locations,[5] and in February 2017 the franchise was acquired by the Kroger Company.[6]

Murray's Cheese
TypePrivate
IndustryFood
FateAcquired
Founded1940 (1940) in Greenwich Village, Manhattan
FounderMurray Greenberg
HeadquartersGreenwich Village,
New York City
,
United States
Number of locations
350+ (2017)
ServicesArtisanal cheese and specialty foods retailer and wholesaler
OwnerKroger Company

History

The store was founded by Murray Greenberg in Greenwich Village in 1940 as an egg and dairy wholesaler.[5] Louis Tudda later took over as the store's owner until 1991, when the store was purchased by Robert Kaufelt,[7] who published the 2006 book The Murray's Cheese Handbook.[8] Murray's formed a partnership with the Kroger Company in 2007 to place branded shops selling cheese and other foods in select Kroger supermarkets in the United States.[9] Murray's was voted the "Best Cheese Shop in New York" by Time Out New York in 2007.[10]

After a second location was opened in New York’s Grand Central Market in Grand Central Terminal in 2002, in 2008 a charcuterie named Murray’s Real Salami opened, also in Grand Central Market.[8][11] In 2010 the two Grand Central Market locations merged to become a second flagship store.[12] After 2010, Murray's has since expanded to include a 48-seat cheese-centered wine bar and restaurant (also located in Greenwich Village)[13] named Murray’s Cheese Bar, opened in 2012.[4]

There were over 140 stores as of 2014.[9] As of 2017 there are more than 350 locations.[5] On February 7, 2017, it was announced that Kroger Company had purchased Murray's Cheese.[6]

Camembert fermier product of France

The store ages cheese in a state-of-the-art caves facility in their warehouse in Long Island City.[14] The company has a line of Cave Master exclusive cheese, which is aged in its caves. In 2016, Murray's launched a new Cave Master variation titled Annelies, made in cooperation with Swiss cheese maker Walter Räss. In April 2017, Murray's Cheese introduced a new exclusive cheddar, Ezra, to its Cave Master line. It was the first "cheese created from initial concept into R&D by Murray’s, made by Murray’s, and then aged in Murray’s Cheese caves." The Ezra cheese was developed in collaboration with Cornell University and Old Chatham Creamery in New York.[15] The store sells Danish cheeses such as Havarti and Tilsit cheese, and in April 2017, it added a collection of artisanal organic Danish cheeses. The company imported a dozen types, including Danish White Cheese, Vita Mundo, Flora Mundo, Versterhavsost, and Trelleborg.[16]

Classes

In July 2017, the company launched its Game of Tommes class, which has a cheeseboard inspired by Game of Thrones.[17]

See also

References
  1. Wharton, Rachel. "Murray's Cheese (article)". Edible Manhattan. Retrieved 16 October 2014.
  2. Florence, Fabricant. "Food Stuff; Why Did the Cheese Shop Cross the Road?". The New York Times. Retrieved 16 October 2014.
  3. Pride, William (2011). Business. Cengage Learning. p. 161. ISBN 053847808X. Retrieved 16 October 2014.
  4. Morabito, Greg. "Murray's Cheese Bar, Now Open in the West Village". New York Eater. Retrieved 16 October 2014.
  5. Morris, Keiko; Haddon, Heather (February 7, 2017), Kroger Co. Gobbles Up Murray’s Cheese, New York City: The Wall Street Journal, retrieved 8 February 2017
  6. Zarin, Cynthia. "Big Cheese". New Yorker. Retrieved 16 October 2014.
  7. Fabricant, Florence. "Food Stuff; Murray's North Meets Metro-North". New York Times. Retrieved 16 October 2014.
  8. Pride, William (2013). Marketing 2014. Cengage Learning. p. 660. ISBN 1133939252. Retrieved 16 October 2014.
  9. Time Out New York, April 12–18, 2007; Issue 602
  10. Fabricant, Florence. "Cured Meats, and Lots of Them". New York Times. Retrieved 16 October 2014.
  11. Fabricant, Florence. "Off the Menu". New York Times. Retrieved 16 October 2014.
  12. Jasmine Greene. "Best Mac and Cheese Places in NYC". Forkit.com. Retrieved 15 July 2016.
  13. Gordinier, Jeff. "Cheese: A Coming-of-Age Story". New York Times. Retrieved 16 October 2014.
  14. "urray's Cheese Introduces Exclusive Cheddar". The Gourmet Retailer. April 25, 2017. Retrieved May 19, 2017.
  15. Burner, Front (April 24, 2017). "New Danish Cheeses Make Their American Debut". The New York Times. New York City, United States. Retrieved May 19, 2017.
  16. "11 medieval activities for Game of Thrones fans in NYC". TimeOut. July 14, 2017. Retrieved July 30, 2017.
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