Mustermesse Basel

The first fair was a demonstration of the industrial development of Switzerland and opened on April, 14 1917. It had 831 exhibitors spread out over 6,000 square meters, and exceeded expectations by hosting over 300,000 visitors.[1]

In 1923, it was the site of a fire that completely destroyed the halls of the Mustermesse. Even before the fire, an architectural competition had been held to replace the provisional halls. Two new halls were built two years later.[2]

The number of visitors increased rapidly over the years following the fire. In 1966, it had more than 1,000,000 visitors.[1]

The fair provided a space for various companies to show and advertise their products.

The fair was normally held in the spring.

In 2019 the fair had 236,619 visitors and 261 exhibits spread out over 132,000 square meters. Admission was free, which contributed to the high number of visitors.[3]

• 
  Posters on the wall of hall two
• 
  The clock of hall two
• 
  The fair 1954
• 
  1954
• 
  The old symbol on the roof
• 
  Poster of 1917 from Burkhard Mangold
• 
  Poster of 1922 from Robert Stöcklin
• 
  Poster of 1924 from Robert Stöcklin
• 
  Poster of 1925 from Robert Stöcklin
• 
  Poster of 1926 from Robert Stöcklin
• 
  Poster of 1965 from Blaise Bron
• 
  Poster of 1968 from Blaise Bron
• 
  Poster of 1974 from Blaise Bron