Mykie

Lauren Mychal Mountain (born November 1, 1989), known as Mykie, is a makeup artist and YouTuber. On her YouTube channel "Glam&Gore" she posts beauty and special effects makeup tutorials along with challenges, stories, and ghost-hunting expeditions. She was named Beauty Vlogger of the Year at the 4th Annual NYX Cosmetics Face Awards in 2015.

Mykie
Born
Lauren Mychal Mountain[1]

(1989-11-01) November 1, 1989
Philadelphia,PA
NationalityAmerican
Occupation
YouTube information
Channel
Websiteglamandgore.com
Years active2014–present
GenreBeauty
Subscribers4.07 million
Total views463.7 million
Catchphrase(s)"Hyello, Zombaes!" "A ghost!"
100,000 subscribers 2015
1,000,000 subscribers 2015
Updated: November 28th, 2020

Early life

Mykie was born and raised in Philadelphia, Pennsylvania. She moved to Los Angeles after graduating film school to work on movie sets.[2]

Career

YouTube

Mykie started her YouTube channel Glam&Gore in 2014, uploading her first video on April 15, 2014. Between freelance jobs, she posted her makeup and makeup tutorials online to build up a portfolio, through doing this she grew an audience, with 700,000 subscribers in the first year and a half.[2]

Mykie uploads regular content to her YouTube channel. One of these was using drug store make up to transform herself into Squidward from SpongeBob SquarePants.[3][4] The difficultly for this challenge was to find cheap items that would her to achieve Squidward's head shape.[5]

Viral marketing

In the lead up to the release of the film Suicide Squad, promotional photographs of the characters were released and the tattooed Jared Leto as the Joker raised questions as to where the tattoos had come from. Mykie and Chase Langley created and released photographs of the character Harley Quinn tattooing the Joker with Mykie portraying Harley Quinn in the photographs.[6] Several media outlets picked up the photograph, speculating whether the picture was authentic.[7][8][9] Mykie later revealed that the photo was fanart in the video "Harley Quinn Makeup Tutorial from the new Suicide Squad movie & Joker Fan Art".[10][11]

In March 2017 Mykie made a tutorial for a look inspired from the Death Stranding video game. The look was so realistic that when an image from the tutorial was released before the full video tutorial was uploaded, it was believed to be a leaked image of actress Emma Stone joining the all-male cast of Death Stranding.[12][13] In the comments of the tutorial Mykie responded to the speculation about the blurry picture "We didn't call it Emma Stone or a leak, other[s] did and we didn't add any context, but yes that's a picture from this shoot."[14]

NYX FACE Awards

Mykie was named Beauty Vlogger of the Year at the 2015 NYX FACE Awards, more than 2 million votes were cast throughout the competition and 3,000 original entries were made before 30 semifinalists were selected.[2][15] Each of the semifinalists created looks inspired by three challenge themes and the top 6 finalists were chosen through rounds of public voting.[2][16]

Controversies

In June 2016 the photo messaging application Snapchat appeared to be copying several artist's work, including a make-up look that Mykie had created a year earlier, and using them in Snapchat filters without credit. Following this Mykie became an advocate for other artists faced with similar problems, and attempted to work with Snapchat to sort the issues out.[17] Snapchat added additional layers of review for designs to avoid similar situations in the future.[18]

In April 2017 Mykie uploaded a satirical video titled "Re-Accommodated Makeup Tutorial - Inspired by United Airlines," this makeup tutorial received backlash on social media as the tutorial outlined how to achieve a bruised and bloodied look similar to the appearance of the doctor who was dragged off United Airlines flight 3411.[19][20]

In October 2020, a mixed-race female YouTuber going by the channel name SWOOP posted a video accusing Mykie of being racist and homophobic. Private text messages were shown in the video to substantiate the accusations. Mykie later apologized for her behavior on her Instagram story.[21]

References
  1. "Answering Your TOUGH Questions". YouTube. Retrieved April 3, 2020.
  2. Cosmetics, N. Y. X. "NYX Cosmetics Names Mykie of Glam&Gore its Beauty Vlogger of the Year at the Fourth Annual NYX FACE Awards Show". www.prnewswire.com. Retrieved December 16, 2019.
  3. Beck, Laura (July 3, 2018). "This Woman Turned Herself Into Squidward Using Drug Store Makeup and It's AMAZING/TERRIFYING". Cosmopolitan. Retrieved December 16, 2019.
  4. "This MUA transformed herself into Squidward using a CONDOM". Her.ie. Retrieved December 16, 2019.
  5. "This YouTuber Morphed Into Squidward Using Drugstore Products & She Used A Condom For The Nose". Bustle. Retrieved December 16, 2019.
  6. Reale, Alex (May 12, 2015). "INTERVIEW: Glam&Gore – The Artists Behind the Harley Quinn/Joker..." A Place to Hang Your Cape. Retrieved April 16, 2020.
  7. "Harley Quinn & The Joker Together: Real Or Fake?". Comicbook.com. Retrieved April 16, 2020.
  8. "Secret Behind New The Joker And Harley Quinn Photo Revealed". Comicbook.com. Retrieved April 16, 2020.
  9. "'Suicide Squad': Fan Art Shows How Joker Got His Tattoos [Updated]". ScreenRant. May 7, 2015. Retrieved April 16, 2020.
  10. Assassin; scoundrel; Honcho, Head (May 8, 2015). "Harley Quinn tattooing the Joker photo revealed as a fan project". Nerd Reactor. Retrieved April 16, 2020.
  11. "Leaked Suicide Squad Photo May Reveal Harley Quinn's Stabby Profession". www.themarysue.com. Retrieved April 16, 2020.
  12. Frank, Allegra (March 29, 2017). "A makeup artist tricked people into thinking Emma Stone is in Death Stranding". Polygon. Retrieved December 16, 2019.
  13. Galvão, Bruno (March 29, 2017). "Rumor sobre Emma Stone em Death Stranding é falso". Eurogamer.pt (in Portuguese). Retrieved December 16, 2019.
  14. "Death Stranding: Leaked Emma Stone Picture Is a Fake | Game Rant". gamerant.com. Retrieved December 16, 2019.
  15. "2015 NYX FACE Awards: Empowerment and Inspiration". Make-Up Artist Magazine. August 25, 2015. Retrieved December 16, 2019.
  16. "NYX FACE Awards Final Six". Make-Up Artist Magazine. August 15, 2015. Retrieved December 16, 2019.
  17. McHugh, Molly (June 16, 2016). "Swiped". The Ringer. Retrieved April 16, 2020.
  18. "Snapchat Might Be Stealing Its Filter Ideas From Makeup Artists". The Cut. Retrieved April 16, 2020.
  19. Bruk, Diana (April 12, 2017). "People Are Pissed About This United Airlines-Inspired Makeup "Tutorial"". Cosmopolitan. Retrieved December 16, 2019.
  20. Nast, Condé. "People Are DRAGGING This Beauty Vlogger for Her United Airlines Makeup Tutorial". Teen Vogue. Retrieved December 16, 2019.
  21. Tenbarge, Kat. "A white beauty influencer apologized for saying BIPOC and LGBTQ YouTubers are 'handed' their success by the platform". Insider. Retrieved October 15, 2020.
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