Mykita
MYKITA GmbH is an eyewear manufacturer based in Berlin, Germany known for its hand-assembled prescription frames and sunglasses.
Type | GmbH |
---|---|
Founded | 2003 |
Founder | Harald Gottschling, Daniel Haffmans, Philipp Haffmans, Moritz Krüger |
Headquarters | , |
Products | Eyewear and sunglasses |
Revenue | 28 Mio. EUR (2014) |
Number of employees | 251 (2014) |
Website | mykita |
Company
The company was founded by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, Moritz Krüger, Nils Neckel and Jean-Pierre Neumeister in 2003. All of its products are hand-assembled in their manufactory in Berlin. In 2014 MYKITA moved to the current headquarters in the historical Pelikan-Haus[1] in Berlin, Kreuzberg. The name MYKITA is derived from ”Kita” (a common abbreviation for Kindertagesstätte) and is a reference to the firm’s first premises in a former day nursery.[2]
MYKITA has its own stores in major cities around the world, including New York, Berlin, and Tokyo. Its products are sold in over 80 countries.
Products
In 2004 MYKITA launched its first metal-frame collection, Collection No1. The frames are made from stainless steel and feature a patented hingeless design with no screws or welded joints.
Collection No2, launched soon afterwards, comprises acetate frames and includes both prescription models and sunglasses. The Lite, Decades and Luxe lines were then also added to the product range. The Lite collection comprises the company’s lightest models, which have an ultra-thin frame comprising just three parts. The Decades collection is based on spectacles forms from various eras of the 20th century. Luxe has an emphasis on naturally sourced materials.
In 2010 MYKITA introduced MYLON, a new material based on polyamide and a first in the eyewear industry. The selective laser sintering (SLS) technique is used to make frames individually and without form-related restrictions. The entire production process is zero waste, with any unused powder being recycled for subsequent use. According to the manufacturer, MYLON provides a wide range of design options thanks to its lightness; in addition, the material’s thermal adaptability means the frames are fully adjustable. The first MYLON collection was premiered at the Silmo eyewear fair in September 2011.[3][4]
Awards
2010 Reddot Design Award 2010 – Honorable Mention – (Collection Nr. 2: Dries black) Reddot Design Award 2010 – Won – (Collection Nr. 1 / Lite: Oda glossy gold) IF Design Award – Won – (Collection Nr. 2: Dries topaz)[5]
2011 IF Material Award – Won – (Mylon)[6]
2012 Red dot design award – Won - Communication Design 2012 - Editorial & Corporate Publishing – (MYKITA Book 8)
Collaborations
In 2009 MYKITA and German fashion designer Bernhard Wilhelm launched a jointly developed eyewear collection. The mirrored sunglasses model ”Franz” from this collection enjoyed international media attention after being worn by actress Sarah Jessica Parker in the movie Sex and the City 2.[7][8] Further artists and fashion designers that MYKITA have worked with include Moncler, Romain Kremer,[9] Marios Schwab,[10] Alexandre Herchcovitch, Agathe Snow[11] and the cosmetics brand uslu airlines with whom they co created three aviator sunglasses with the frame colors matching the color of the nail polish that comes with.
In 2012, Mykita announced a collaboration with Damir Doma, the acclaimed Paris based fashion house. Together they created Mykita Damir Doma Eyewear. All products are handmade in Germany and distributed in random stores around the world.[12]
Most recently, MYKITA has collaborated with designers Maison Martin Margiela, Ambush,[13] and Tim Coppens[14] creating one of a kind eyewear pieces.
MYKITA Shops
MYKITA has 13 international retail locations, including Berlin, Germany (x2); Cartagena, Colombia; Copenhagen, Denmark; Los Angeles, USA; Monterrey, Mexico; New York City, USA; Paris, France; Tokyo, Japan; Vienna, Austria; Washington DC, USA; Zermatt, Switzerland; and Zurich, Switzerland.[15]
References
- "Mykita Celebrates Opening of New Mykita Haus". WWD.
- "Mit Durchblick". Tagesspiegel.
- "MYKITA presents MYLON". The Spectacle Showcase.
- "Shades from outer space". eyewear-magazine.com/. Eyewear Magazine. Archived from the original on 2013-01-22.
- "iF product design award 2010". iF product design award.
- "iF material award 2011". iF product design award.
- "The eyes have it". New York Times.
- "Glänzende Aussichten". Gala. Gruner + Jahr. 2009-09-09.
- "MYKITA x Romain Kremer Fall/Winter 2010 Sunglasses". High Snobiety.
- "Hasta la vista, Baby – Schwab & Mykita". Archived from the original on 2012-05-07. Retrieved 2011-10-13.
- "AGATHE SNOW & MYKITA "ALL ACCESS WORLD" SONNENBRILLEN".
- http://mykitadamirdoma.com/#home
- MYKITA. "MYKITA - DESIGNER GLASSES & SUNGLASSES". MYKITA - Designer eyewear and frames - handmade in Berlin. Retrieved 2017-08-09.
- MYKITA. "MYKITA - DESIGNER GLASSES & SUNGLASSES". MYKITA - Designer eyewear and frames - handmade in Berlin. Retrieved 2017-08-09.
- "Mykita Shop Locator | Find a Mykita Shop or Selected Retailer". Retrieved 22 December 2017.
- Valise. "Meet the Innovators: MYKITA"
- Stil in Berlin. "At the factory."
- VOYAGE Eyewear "Want to look different."
- Achtung Magazin. „Die Brillen - Meister von Berlin“. „At the factory: MYKITA“.
- The New York Times. "Moncler and MYKITA".
- Tagesspiegel. "Mit Durchblick".
- Sternennacht.de "Agathe Snow & MYKITA “all access world” Sonnenbrillen"
- Eyewear Magazine. „MYKITA - Handmade in Berlin.“
- The Spectacle Showcase. "MYKITA presents MYLON".
- Eyewear Magazine. "Shades from outer space".
- Stylemag.net. "Hasta la vista, Baby".
- Diana Pernet. “Mykita. An interview with Moritz Krueger."
- ogue.de. „Marios Schwab & MYKITA“
- Azealia Banks Video “Licorice”
- Chima Video „Kleinigkeiten“
- Red Dot Design Award Winner. Product Design 2012. MYKITA MYLON