Neighborhood shopping center

A neighborhood shopping center (Commonwealth English: neighbourhood shopping centre) is an industry term in the United States for a shopping center with 30,000 to 125,000 square feet (2,800 to 11,600 m2) of gross leasable area, typically anchored by a supermarket and/or large drugstore.[1]

A neighborhood shopping center catering to Vietnamese Americans in Little Saigon, Philadelphia

Versus other formats
  • Community centers: Slightly larger centers 125,000 to 400,000 square feet (11,600 to 37,200 m2) with general merchandise or convenience- oriented offerings are termed as community centers or large neighborhood centers by the ICSC (International Council of Shopping Centers), who state that they typically have a "wider range of apparel and other soft goods offerings than neighborhood centers. The center is usually configured in a straight line as a strip, or may be laid out in an L or U shape, depending on the site and design."[1]
  • Power centers: Even larger centers of 250,000 to 600,000 square feet (23,000 to 56,000 m2) are considered power centers, typically anchored by category-killer big box stores (e.g. Best Buy) incl. discount department stores (e.g. Target) and wholesale clubs (e.g. Costco).
  • Strip malls: Open-air centers under 30,000 square feet (2,800 m2) are generally considered strip malls.[1]

Versus European terminology

In Europe, any shopping center with mostly "retail warehouse units" (UK terminology; in the US these are called "big box stores" or superstores), 5000 sqm or larger, 53,819 sq. ft., is a retail park, according to the leading real estate company Cushman & Wakefield.[2][3] Therefore, some neighborhood shopping centers in the United States might be considered "retail parks" in Europe, depending on the tenant mix.

History

Origins

Before the 1930s, there were only a few examples of this type of shopping center, typically built as part of new, planned, upscale residential developments. During the 1930s the neighrborhood center not only emerged as an important element of the retail landscape in the United States, but also became one of the first common building forms to be adapted for the society's widespread adoption of the automobile. Already by 1940, the neighborhood shopping center was seen as an good format for serving the shopping needs of people in suburban areas in general. Washington, D. C., was the are where different experimental forms were built.[4]

The Bank Block in Grandview Heights, Ohio (1928) was an early neighborhood center of 30 shops built along Grandview Avenue, with parking in the back for 400 cars. Uniquely for the time, it had multiple national grocery store tenants Kroger, Piggly Wiggly, and the A&P Tea Company.[5] The Park and Shop (1930) in Cleveland Park, Washington, D.C. was another early neighborhood center. It was anchored by Piggly Wiggly and built in an L shape with dedicated parking space for shoppers in the front, a novelty at the time. The center still exists, anchored by a Target store.[6]

References
  1. "US Center Classification" (PDF). www.icsc.org. Retrieved 2020-05-16.
  2. "European Retail Parks: What's Next". Cusman & Wakefield. Summer 2019. Cite journal requires |journal= (help)
  3. "DEVELOPMENT OF RETAIL PARKS ACCELERATES THROUGHOUT EUROPE", Across: the European Placemaking Magazine, August 23, 2016
  4. Abstract of The Neighborhood Shopping Center in Washington, D. C., 1930-1941', Richard Longstreth, Journal of the Society of Architectural Historians, Vol. 51, No. 1 (Mar., 1992), pp. 5-34 (30 pages),University of California Press
  5. "Bank Block", GRANDVIEW HEIGHTS/MARBLE CLIFF HISTORICAL SOCIETY, accessed July 27, 2020
  6. Jacob Kaplan, "They Paved Paradise and Put Up a Park and Shop", Boundary Stones, WETA (PBS Washington, D.C.), accessed June 27, 2020
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