Nestlé Nesvita Women of Strength '09

Nestlé Nesvita Women of Strength '09 was a weekly television talk show, which selected young women, ages 14–25, to promote education, skills and choosing the right career. The show was hosted by Ayesha Khan, directed by Kamran Qureshi & Iram Qureshi and produced by Sajjad Gul's Evernew Group for Nestlé Nesvita.

Nestlé Nesvita Women of Strength '09
GenreEducational Talk Show
Written byMohsin Farooq
Directed byKamran Qureshi and
Iram Qureshi
Presented byAyesha Khan
Theme music composerImran Rafique &
Ahsan Ali Taj
Original languageUrdu
No. of seasons1
No. of episodes26
Production
Executive producerHaroon Qureshi
ProducerSajjad Gul
Production locationsLahore and Karachi,
Pakistan
CinematographyIrshad Ali Arshy
EditorKhurram Siddiqui
Running time25 minutes
Production companyEvernew Group
DistributorMaxus
Release
Original networkGeo TV, ARY TV, TVOne Global
First shown inGeo TV, ARY TV, TVOne Global
Original release2009 (2009)
External links
[official website Evernew Group]

Nestlé Nesvita's Women of Strength initiative aims to provide young urban women with the tools and guidance to create positive, goal-achieving changes in their lives. It tells stories of strength from women who thought they had achieved something extraordinary in life and deserved the title of ‘Woman of Strength’.[1][2][3]

The Concept

Every woman is strong if she can believe in her and trust on her abilities. Women is the judge, jury and the lawyer. She runs the country, makes laws in the parliament, masterminds hostile takeovers in multinationals, anchors the network’s primetime shows, flies a MIG jet fighter, and runs a chain of branded stores.

In between, she raises a family, runs the household and balances the marital equation. She’s a woman of substance. She’s a woman of strength. She does all that she can.

The Show

The show starring 26 Nestle Nesvita Women of Strength selected after going through a detailed screening process on the basis of their goals and believe in them. Each show focuses an inspiring young woman and spend a day with her in school, family and friends, to explore the factors involved to be high achiever, her goal and vision.

Live audience, her parents and mentor, a top professional from the respected field were invited in a show and run that package on set to introduce woman of strength. A female celebrity guest was there every week in the show as role model who've struggled and achieved a lot in life. In order to appreciate these women and promote their skills they were awarded Nestle Women of Strength Award for the week. In the end of the show Woman of Strength writes their goal, signs it and put that shield in a showcase area of the set.[4][5]

The Themes, Goals & Guests

Every week show has a different theme.

ThemesGoalsMentorsGuests
CreativityInterior DesignerBina Kazi (Interior Designer)Zeb and Haniya
Healthy EatingNutritionistShelina Amir (Nutritionist)Tooba Siddiqui (Model/Actress)
AdaptabilityFashion DesignerShayan Malik (Fashion Designer)Sania Saeed
AmbitionBrand ManagerSarah Hussain (Group Brand Manager Nestlé)Andleeb Abbas (CEO - FranklinCovey)
Social ResponsibilitiesSocial Worker focus on Women and ChildrenDr. Mobina Agboatwala (MD Hope Foundation)Sabeen Mahmud (CEO PeaceNiche)
InnovationRadio Presenter / RJAyesha Alam Khan (Model, Actress, RJ, Writer & Director)Anila Weldon (Online Marketer)
EmpathyPsychiatristAisha Sarmad (Psychiatrist)Seemi Pasha (Model/Actress)
Effective CommunicationChief EditorRaheela Narejo (Chief Editor HR Tool Kit)Seema Tahir Khan (CEO TVONE and News One TV)
DedicationArchitect/Chief Editor MagazineMaria Aslam (Chief Editor: Architecture design Art Magazine)Marina Khan (Actress/Host)
Trend AwarenessMake Up ArtistNeelofar Peerzada (Makeup Artist)Maria Butt (Fashion Designer)
IntegrityDirector HRUzma Butt (Director HR Nestlé)Anjum Waris Khan (VP Behbud Association)
To ReinventStage PerformerNighat Choudhri (Actress/Stage Performer)Reema Khan (Film Actress, Director and Producer)
DaringJournalistBeena Sarwar (Journalist & Filmmaker)Rabia Baig (Journalist)
Multi TaskingEvent ManagerFareeha Altaf - (Executive Director: Catwalk Production)Misbah Khalid (Actress/Director)
PerseveranceNeurosurgeonShahnaz Ibrahim - (Paediatric Neurologist)Kiran Khan (Swimmer)
IntellectWriterMahnoosh Haider AliHuma Baig (CEO - Serendip Productions)
OriginalityChefNausheen Saeed (Owner Cafe 9)Dr. Muzna Ibrahim (Actress/Host/Model)
IntellectFiction WriterImrana Maqsood (Writer)Fatima Surayya Bajia (Novelist) Jahan Ara Hai (VP Female NGO Founded by Rana Liaquat Ali)
Risk TakingBusiness/Cosmetic Products & AccessoriesNabeha Zeeshan (Cosmetics Franchise Owner)Zeenat Saeed Ahmed (CEO Taneez)
ConfidenceHost Live ShowShaista Lodhi (Host Live Show)Noor (Actress/Model)
ImaginationPhotographersMaraam & Abroo (Photographers)Nadya Mistry (Fashion Designer)
InspirationTV DirectorAngeline Malik (TV Actress/Director)Sarwat Gilani (Actress)
StyleModelNadia Hussain (Model)Maheen Khan (Fashion Designer)
LeadershipTV ProducerSahira Kazmi (TV Producer/Actress/Director)Urooj Mumtaz (Captain - Women's Cricket Team)
AestheticsTextile and Fashion DesignerSonia Batla (Textile and Fashion Designer)Saba Ansari (Sab's Owner)

The Target

If these ambitious girls are able to achieve even a little bit of what they are aiming for, team will consider it a success of the show and first step in the right direction. And when these girls find their way towards doing something larger than life, we can all be proud of them as icons.[6]

Soundtrack

External video
A promotional video of Nestlé Nesvita Women of Strength '09

The theme song Khuch Khowab hen (English: There are some dreams and destinations...) was composed by Ahsan Ali Taj & Imran Rafique and sung by Maham Fatima. It was written by Sabir Zafar. Theme instrumentals and slow version of the song were used in the show.

See also

References

  1. "Nesvita WOS". Nestle Nesvita. Retrieved 22 June 2015.
  2. "Nesvita TV coverage". Express News. Retrieved 22 June 2015.
  3. "Branded Shows". Evernew Entertainment. Retrieved 22 June 2015.
  4. "Long Description". Nestle Nesvita Women of Strength 2009. Retrieved 22 June 2015.
  5. "TV Shows". NESTLE NESVITA WOMEN OF STRENGTH. Retrieved 22 June 2015.
  6. "Auditions in colleges". Testimonials. Nestle Nesvita. Retrieved 22 June 2015.
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