Neue Werbung

*Neue Werbung*
Categories	Trade magazine
Publisher	Die Wirtschaft
Year founded	1954
First issue	April 1956
Final issue	1991
Country	German Democratic Republic
Based in	East Berlin
Language	German

Neue Werbung (meaning New Advertising in English) was an East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991.[1] The headquarters was in East Berlin.

History and profile

Neue Werbung was established in 1954.[2] The first issue was published in April 1954.[3] The magazine was published by Die Wirtschaft on a monthly basis in East Berlin.[1][2] It was the official magazine of East Germany targeting advertising professionals.[4] Each cover of the magazine was developed by East German designers.[3] It featured thematic articles for the first ten years such as trademarks, industrial design, currency designs, and catalogue shopping.[3] The magazine covered retailing activities in the country.[5]

Neue Werbung had nearly a circulation of 17,000 copies.[2] In 1959 its subtitle was changed to Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (Professional Journal for the Theory and Practice of Socialist Commercial Advertising).[3] The magazine ceased publication in 1991.[1]

References

"Literaturverzeichnis". DDR-Werbung (in German). Retrieved 29 January 2017.
""Mass and Class" – Advertising and Commercial Art in East Germany". Central Berlin. 24 March 2016. Retrieved 29 January 2017.
Penny Sparke; Fiona Fisher (17 June 2016). The Routledge Companion to Design Studies. Taylor & Francis. p. 339. ISBN 978-1-317-20328-5.
Joe Perry (27 September 2010). Christmas in Germany: A Cultural History. Univ of North Carolina Press. p. 276. ISBN 978-0-8078-9941-0.
Paulina Bren; Mary Neuburger (20 September 2012). Communism Unwrapped: Consumption in Cold War Eastern Europe. OUP USA. p. 138. ISBN 978-0-19-982767-1.

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[ddrw-1] "Literaturverzeichnis". DDR-Werbung (in German). Retrieved 29 January 2017.

[cb-2] ""Mass and Class" – Advertising and Commercial Art in East Germany". Central Berlin. 24 March 2016. Retrieved 29 January 2017.

[pen-3] Penny Sparke; Fiona Fisher (17 June 2016). The Routledge Companion to Design Studies. Taylor & Francis. p. 339. ISBN 978-1-317-20328-5.

[4] Joe Perry (27 September 2010). Christmas in Germany: A Cultural History. Univ of North Carolina Press. p. 276. ISBN 978-0-8078-9941-0.

[5] Paulina Bren; Mary Neuburger (20 September 2012). Communism Unwrapped: Consumption in Cold War Eastern Europe. OUP USA. p. 138. ISBN 978-0-19-982767-1.