Norman E. Snyder

Snyder graduated in 1983 from the University at Albany with a degree in accounting. He was a member of the international co-ed business fraternity Delta Sigma Pi, Zeta Psi Chapter.

Snyder spent eight years at the accounting and consulting firm Price Waterhouse, including two years in the Caracas, Venezuela office. He worked for five years with National Football League Properties, where he served as controller for the marketing department. In 1995 Snyder joined South Beach Beverage Company as chief operating officer.[1] Following the sale of SoBe to PepsiCo in 2001 for $370 million he founded a consulting firm, Redyns, which offered financial and operational consultancy to small and medium-sized companies. Snyder was later chief operating officer at Rheingold Brewing in New York prior to its sale to Drinks Americas in 2005.

In February 2020, Reed's Inc. announced that Snyder will succeed John Bello as the permanent CEO for the company effective on March 1st.[2]

On October 17, 2005 Snyder committed $5 million to the State University of New York at Albany’s School of Business to establish the Norman E. Snyder Jr. '83 Endowment Fund. The fund was used for general support of the business school and the donation was at the time the largest gift from an individual in the history of the University.[3]