Nudie Jeans

Nudie Jeans is a denim brand founded in 2001 by Maria Erixon. Nudie Jeans is based in Gothenburg, Sweden.

Nudie Jeans
TypePrivate
IndustryFashion
Founded2001
FounderMaria Erixon
Headquarters
Gothenburg
,
Sweden
Key people
Maria Erixon, creative director
Joakim Levin, CEO chairman
Palle Stenberg
Websitewww.nudiejeans.com

Origin

Erixon has stated that she is drawn to designing jeans because "the more you wear and repair jeans, the more character they have. Denim is a living fabric that changes over time – and they are for everyone, of all ages and genders".[1]

Finances

As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of revenue was generated outside of Sweden.[2] In 2004, Nudie's net income increased by 70%.[3]

Production

Nudie Jeans specialises in raw and pre-washed denim jeans, but the company's collection also includes other casual clothing and accessories. In 2003, denim jeans comprised 70% of total sales. Nudie Jeans are made in Italy of organic cotton.

See also

References
  1. "A Moment With Maria Erixon". The Lens. Retrieved 30 Aug 2016.
  2. Revenue and sales as of 2003
  3. sales figures for Nudie Jeans
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