OGGI

Oodji (in 1998-2011 - OGGI) is a youth fashion chain operating in Russia and former Soviet countries. The brand is specialized in the development and production of clothes and the distribution through a wide network of brand shops.

For the Italian magazine see Oggi (magazine).
OGGI
TypeLLC
IndustryRetail
Founded1998
FoundersDmitriy Garbuzov, Dmitriy Ermakov
Headquarters
Saint Petersburg
,
Russia
ProductsClothing, shoes, accessories
Revenue$300 million (2011)
Websiteoodji.com

History

The first OGGI shop opened its doors in 1998 in Saint Petersburg.[1] From 1998 to 2011 was working under the brand "OGGI", producing only women clothes and accessories. Since 2011 the brand produce men's clothes and accessories, since 2012 - kids' clothes and shoes.[2][3] Over 280 OGGI shops have been opened since 1998 in more than a hundred cities around Russia and Ukraine. In 2011-2015 Oodji had shops in Poland, Czech Republic and Slovenia. The brand belongs to the "August" company (the head - Dmitriy Garbuzov).

Boycott of OGGI
Flash mob near "OGGI" in Kyiv, September 2014
Mandatory labelling: Designed in Paris and made in Uzbekistan.

Since 2013, in Ukraine company has become the object of attention of activists of the campaign "Do not buy Russian goods!" Activists urge not to buy in markets "OGGI" nothing pointing to the owners of Russian origin network. Also OGGI hit to public lists of Russian goods of activists and journalists.[4][5]

Stores
City Stores
Saint-Petersburg 25
Moscow 76
Nizhniy Novgorod 8
Total 109
Name Of District Stores
Central Federal District 31
Northwestern Federal District 12
Volga Federal District 38
Siberian Federal District 23
Urals Federal District 14
Southern Federal District 16
Far Eastern Federal District 9
Total 143

References
  1. https://www.oodji.com/about/
  2. https://www.oodji.com/about/
  3. https://www.kommersant.ru/doc/1803138
  4. Активісти кампанії «Не купуй російське!» викривають замасковані російські бренди (in Ukrainian). Maidan. 28.10.2013
  5. Російські ресторани, магазини, торгові марки, які досі заробляють на українцях (in Ukrainian). espreso.tv. 01.10.2014
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