OTB Group

OTB (standing for Only The Brave) is an international fashion group, the parent company of brands Diesel, Maison Margiela, Marni, Viktor & Rolf, Amiri, and companies Staff International, specialized in ready-to-wear production and distribution, and Brave Kid, specialized in childrenswear production and distribution.

For other uses, see Only the Brave (disambiguation).
OTB Group
TypeS.A. (corporation)
Industry
Founded2002 (2002)
FounderRenzo Rosso
Headquarters
Breganze
,
Italy
Area served
Worldwide
Key people
Renzo Rosso (President),
Ubaldo Minelli (CEO)
ProductsClothing, fashion accessories
Revenue €1.53 billion (2019)[1]
Number of employees
Over 6,500
SubsidiariesDiesel, Maison Margiela, Marni, Amiri, Viktor & Rolf, Staff International, Brave Kid

Founded and chaired by Italian entrepreneur Renzo Rosso.

Overview and history

After creating the Diesel brand in 1978, Renzo Rosso acquired complete control of the brand in 1985.

The year 2000 marked the acquisition of Staff International, which develops and produces ready-to-wear, bags, shoes, and accessories.

In 2002, Renzo Rosso became the majority shareholder of Maison Margiela, and in 2008 Viktor & Rolf joined the group.

The year 2011 saw the constitution of Brave Kid, a one-of-a-kind company, specialized in the product development, production, and distribution of licensed premium children’s clothing and accessories. Brave Kid holds license agreements with Diesel, John Galliano, Dsquared², Marni,[2] N21 and Trussardi.[3]

In 2013 Marni arrived, followed by Amiri in 2019.[4]

Key milestones
  • 1978 – Renzo Rosso founds the Diesel brand
  • 1985 – Renzo Rosso takes full control of Diesel
  • Mid 1990s – Diesel starts developing its worldwide retail network[5]
  • 2000 – Renzo Rosso acquires Staff International
  • 2001 – Staff International signs worldwide production and distribution license agreement with DSquared²
  • 2002 – The holding company Only The Brave is created
  • 2002 – Only The Brave becomes majority shareholder of Maison Margiela
  • 2008 – The Only The Brave Foundation, a not-for-profit organization, is born
  • 2008 – Only The Brave becomes majority shareholder of Viktor & Rolf[6]
  • 2010 – Only The Brave opens its headquarters built on the principles of eco-compatibility
  • 2011 – Staff International signs worldwide production and distribution license agreement with Just Cavalli
  • 2011 – Brave Kid is created, specialized in childrenswear production and worldwide distribution
  • 2012 – Only The Brave engages in the restoration of Venice Rialto bridge
  • 2012 – Only The Brave becomes majority shareholder of Marni[7]
  • 2012 – Brave Kid signs worldwide production and distribution license agreement with DSquared²
  • 2013 – Only The Brave changes its name to its acronym OTB
  • 2013 – Diesel names Nicola Formichetti Creative Director
  • 2014 – John Galliano takes over the Creative Direction of Maison Margiela
  • 2016 – Marni's Creative Direction is entrusted to Francesco Risso
  • 2019 – OTB has taken a minority stake in the brand Amiri

References
  1. Zargani, Luisa (March 17, 2017). "Designer Brands Lift OTB Performance in 2016".
  2. UK, FashionNetwork com. "Marni changes partners for its children's line". FashionNetwork.com.
  3. UK, FashionNetwork com. "Trussardi recruits new partner for junior line". FashionNetwork.com.
  4. Zargani, Luisa (October 26, 2016). "OTB Buys Paula Cademartori Brand".
  5. "Renzo Rosso 1955— Biography - Beginnings, Fashion outlaw, Conquering the united states and the world". referenceforbusiness.com. Retrieved 2014-02-11.
  6. "Viktor&Rolf - Heritage". viktor-rolf.com. Retrieved 2014-02-11.
  7. "Archived copy" (PDF). Archived from the original (PDF) on 2014-02-25. Retrieved 2014-02-11.CS1 maint: archived copy as title (link)
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