Olivia Jade

Olivia Jade Giannulli (born (1999-09-28)September 28, 1999)[2][3] is an American social media celebrity, YouTuber, and the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli. While in high school, Giannulli began a social media career on YouTube and Instagram; as of 2019, both accounts have amassed more than one million followers.[1][4] Giannulli's fraudulent acceptance to the University of Southern California was a prominent part of the 2019 college admissions bribery scandal.[5][6]

Olivia Jade
Born
Olivia Jade Giannulli

(1999-09-28) September 28, 1999
NationalityAmerican
OccupationSocial media influencer
Parents
YouTube information
Channel
Years active2014–present
GenreFashion, make-up, vlog
Subscribers1.8 million
Total views186 million
100,000 subscribers
1,000,000 subscribers 2017

Updated: December 10, 2020
Notes

Early life and education

Giannulli is the daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli.[7] Giannulli has an older sister, Isabella, and a half-brother, Gianni.[8]

In 2017, Giannulli crashed her car while singing along to Stevie Wonder's "Signed, Sealed, Delivered I'm Yours" as she filmed herself with her mobile phone, prompting expressions of concern about her driving habits among her social media followers.[9][10]

In 2018, Giannulli graduated from Marymount High School in Los Angeles, California and enrolled at the University of Southern California.[11] As of October 2019, both Giannulli sisters are no longer enrolled at USC.[12]

2019 college admissions bribery scandal

In 2018, according to an indictment by the United States Government, Giannulli posed for a photo on an ergometer rowing machine. The photo was later submitted as part of her application to the University of Southern California (USC) with the implication she was a competitive rower, though she was not and had no interest in becoming one.[5] At the same time, it is alleged, her parents paid $500,000 in bribes to a coach at the university to designate her and her older sister Isabella as athletic prospects for the team, enabling them to gain admission to the school.[5][6][13][14] According to the federal criminal complaint against her father, Olivia Jade was confused about how to complete the USC application, and an employee of the alleged conspiracy's ringleader ultimately had to fill it out on her behalf.[15] Teen Vogue has reported that "it is undetermined if Olivia Jade knew about the alleged scheme".[16]

Before starting classes at USC, Giannulli prompted criticism when she posted a statement to her YouTube channel in which she said, referring to her upcoming attendance at USC, "... I do want the experience of like game days, partying ... I don't really care about school, as you guys all know."[17] According to Newsweek, Giannulli had been actively giving advice on applying to university to her social-media followers days before federal agents arrested her parents on fraud charges for their alleged involvement in the conspiracy.[18] On March 13, 2019, media sources reported that when news of the scandal broke, Giannulli was in the Bahamas on Rick Caruso's $100 million yacht.[19] Giannulli is friends with Caruso's daughter Gianna,[20][21][22][23] and Caruso is the chairman of the USC Board of Trustees.[24][25]

Repercussions

On March 14, 2019, two days after the scandal broke, Sephora distanced itself from Giannulli, announcing that the company would be ending its makeup partnership with her.[26] TRESemmé also dropped her as a sales partner.[27] Some media outlets had reported that Giannulli dropped out of USC due to fears of being "viciously bullied"; however, a university spokesperson later confirmed that Giannulli remained enrolled at the school.[28][29]

Giannulli was also subjected to public shaming and generalized ridicule through social and traditional media after allegations of the scandal surfaced.[30][31] Giannulli's social media platforms were inundated with critical comments and she ultimately disabled the comment features on her Instagram account.[31] Slate writer Heather Schwedel said that Giannulli checked "all the right boxes for ridicule",[32] while comedian John Oliver, speaking on Last Week Tonight with John Oliver, opined that "death threats" were inappropriate but a limited period of joke-making at Giannulli's expense would be socially acceptable.[33] On December 2, 2019, Giannulli broke her silence on the scandal in a video posted to her YouTube account titled "Hi Again." However, she did not address the scandal directly, saying in the video that she had been legally barred from doing so.[34]

USC scheduled a hearing in March 2019 to determine if Giannulli should be identified as a "disruptive individual", which could result in a lifetime ban from the university.[35]

In October 2019, the USC Registrar confirmed that Olivia and her sister were no longer enrolled at the university, but due to student privacy laws, the university did not confirm if the sisters were expelled.[36]

Career

While in high school, Giannulli started a lifestyle YouTube channel.[7] She then started an Instagram account.[4] Each account has over a million subscribers/followers and were monetized through commercial endorsements and advertisements for Amazon, Sephora, and other companies.[5][7][4]

Giannulli appeared in a 2016 episode of the game show Tap that Awesome App, competing for a US$5,000 prize for charity.[37][38]

In 2018, Giannulli trademarked "Olivia Jade" and "Olivia Jade Beauty".[39] Her applications had at first not been processed by the U.S. Patent and Trademark Office due, in part, to what media outlets described as "poor punctuation".[40][41][42][43]

References

  1. "Beauty Influencer Olivia Jade Says Mom Lori Loughlin Keeps Telling Her 'Less Is More'". People.
  2. Garrity, Amanda (March 12, 2019). "Everything to Know About Lori Loughlin's Kids, Olivia Jade and Isabella Rose". Good Housekeeping. Retrieved March 18, 2019.
  3. Italiano, Eric (December 19, 2018). "The Daughter Of Rebecca From 'Full House' Is Lookin' A Lot Like Mom These Days". COED. Retrieved March 18, 2019.
  4. Eckardt, Stephanie (January 11, 2018). "Lori Loughlin's Teen Daughters Have Nearly a Million Instagram Followers". W Magazine. Retrieved March 14, 2019.
  5. Alexander, Bryan (March 14, 2019). "What we know about Olivia Jade, Lori Loughlin's daughter caught up in admissions scandal". USA Today. Retrieved March 14, 2019.
  6. Kesslen, Ben (March 12, 2019). "Lori Loughlin's daughter, Olivia Jade, comes under fire online over college-cheating scandal". NBC News. Retrieved March 13, 2019.
  7. Lou, Shane (February 17, 2018). "Lori Loughlin's daughter shares the downside of growing up with 2 famous parents". Today. Retrieved March 14, 2019.
  8. "Lori Loughlin". TVGuide.com. Archived from the original on March 2, 2015. Retrieved March 2, 2015.
  9. "Lori Loughlin's YouTube star daughter sparks major controversy for car crash video". AOL. Retrieved August 7, 2017.
  10. Greenfield, Beth (February 9, 2018). "The alarming trend of taking videos while driving: 'Everybody does it'". Yahoo! News. Retrieved March 14, 2019.
  11. Sager, Jessica (March 20, 2019). "Lori Loughlin's daughter Olivia Jade's high school denies classmate's bullying claim". Fox News. Retrieved March 28, 2019.
  12. Svrluga, Susan (October 22, 2019). "Lori Loughlin's daughters are no longer enrolled at USC". The Washington Post. Retrieved May 3, 2020.
  13. Rao, Sonia; Yahr, Emily (March 12, 2019). "Before Lori Loughlin's alleged cheating scandal, daughter Olivia Jade made her life at USC a YouTube brand". Washington Post. Retrieved March 13, 2019.
  14. Stone, Natalie (March 14, 2019). "Lori Loughlin's Daughters 'Embarrassed' and 'Terrified' Amid College Admissions Scandal: Source". Yahoo!. Retrieved March 14, 2019.
  15. "United States of America v. Michael Center - Affidavit in Support of Criminal Complaint". Justice.gov. Retrieved March 18, 2019.
  16. Bergado, Gabe (March 12, 2019). "Lori Loughlin's Daughter Olivia Jade Is Being Harassed on Instagram Following Alleged Cheating Scandal". Teen Vogue. Retrieved March 15, 2019.
  17. Justich, Kerry (August 17, 2018). "Celebrity kid called 'spoiled' and 'privileged brat' after saying she's going to college for 'game days' and 'partying'". Yahoo!. Retrieved March 14, 2019.
  18. Monteros, Maria (March 16, 2019). "Lori Loughlin's Daughter Was Giving College Tips Days Before College Bribery Scandal". Newsweek. Retrieved March 16, 2019.
  19. Invictus at Super Yacht Fan.com
  20. Schmidt, Ingrid (March 13, 2019). "Lori Loughlin's Daughter Vacationed on Billionaire USC Official's Yacht". The Hollywood Reporter. Retrieved March 14, 2019. Lori Loughlin and Mossimo Giannulli's 19-year-old daughter was on the yacht of billionaire Rick Caruso, the chairman of USC's Board of Trustees, during Tuesday's indictment that charged the couple in a nationwide college cheating scandal.
  21. "Lori Loughlin Daughter Olivia Leaves Yacht Owned By Top USC Official". TMZ. March 13, 2019. Retrieved March 14, 2019. As Lori Loughlin traveled from Vancouver to L.A. Tuesday night to surrender to federal authorities in the college bribery scandal -- which got her daughter, Olivia Jade, into USC -- Olivia spent the night on the yacht of the Chairman of USC's Board of Trustees
  22. Blum, Steven (March 13, 2019). "Olivia Jade Found Out Her Mom Had Schemed Her Into USC While On Rick Caruso's Yacht". Los Angeles. Retrieved March 14, 2019. Olivia Jade, social media influencer and daughter of actress Lori Loughlin, was apparently spending her spring break on a yacht owned by USC board of trustees member Rick Caruso when the news broke that her mother was part of an epic college bribery case.
  23. Ross, Martha (March 13, 2019). "Will Lori Loughlin's Instagram-famous daughters get kicked out of USC, face other fallout because of parents?". The Mercury News. Retrieved March 14, 2019. TMZ reported late Wednesday afternoon that Lori Loughlin's daughter Olivia Jade Giannulli had been traveling in the Bahamas on a yacht owned by Rick Caruso, the chairman of the USC Board of Trustees
  24. "Board of Trustees". University of Southern California.
  25. Moore, Annette (February 9, 2011). "Rick J. Caruso Elected to USC Board". University of Southern California. Archived from the original on August 26, 2011. Retrieved September 3, 2011.
  26. "Brands distance themselves from Lori Loughlin and daughter Olivia Jade". CNN. March 14, 2019. Retrieved March 14, 2019.
  27. Hearon, Sarah (March 15, 2019). "What the Flicka! Felicity Huffman appears to take down parenting website". AOL.
  28. Mangan, Dan (March 15, 2019). "'Full House' actress Lori Loughlin's kids remain enrolled in USC amid college bribe scandal; Phil Mickelson, Joe Montana say they did nothing wrong". CNBC. Retrieved March 15, 2019.
  29. Lieber, Chavie (March 15, 2019). "Olivia Jade, the influencer at the center of the college admissions scandal, explained". Vox. Retrieved March 15, 2019.
  30. Lawler, Opheli (March 14, 2019). "Olivia Jade's Comment Section Is a Hellscape". New York Magazine. Retrieved March 19, 2019.
  31. Stormis, Helen (March 17, 2019). "Olivia Jade Just Can't Escape The Online Hate". Inquisitr. Retrieved March 18, 2019.
  32. Schwedel, Heather (March 12, 2019). "Lori Loughlin's Instagram-Influencer Daughters Are the Best Bit Players in the College Admissions Scandal". Slate.
  33. Reed, Ryan (March 18, 2019). "John Oliver: Olivia Jade Jokes Are Fair Game After 'Weird' College Admissions Scandal". Rolling Stone. Retrieved March 18, 2019.
  34. McCarthy, Tyler (December 2, 2019). "Olivia Jade's return to YouTube met with mixed reactions on social media: 'You should have stayed gone'". Fox News. Retrieved December 31, 2019.
  35. "Olivia Jade and Isabella Giannulli may face lifetime ban from USC, report says". San Jose Mercury News. March 24, 2019. Retrieved March 23, 2019.
  36. Bailey, Alyssa (October 22, 2019). "USC Confirms Lori Loughlin's Daughters Olivia Jade And Isabella Are No Longer Enrolled". Elle. Retrieved October 25, 2019.
  37. Luu, Christopher (March 16, 2019). "On Top of Everything, Olivia Jade Was Allegedly Part of a Rigged Game Show, Too". InStyle. Retrieved March 16, 2019.
  38. "Report: Lori Loughlin's Daughter Olivia Jade Involved In Second Cheating Scandal". Black Entertainment Television. March 16, 2019. Retrieved March 19, 2019.
  39. "Olivia Jade's Trademark Application Gets Approved After She Fixes Punctuation Errors". People. Retrieved May 19, 2019.
  40. "Olivia Jade's Trademark Application for Beauty Brand Wasn't Accepted Due to Poor Punctuation". People. March 27, 2019. Retrieved March 27, 2019.
  41. Bailey, Alyssa (March 27, 2019). "Olivia Jade Is Reportedly at Risk of Losing Her Beauty Trademarks Because of Her Bad Punctuation". Elle. Retrieved March 27, 2019.
  42. Yasharoff, Hannah (March 28, 2019). "Lori Loughlin's daughter Olivia Jade reportedly had trademark for beauty brand denied over poor punctuation". USA Today. Retrieved March 28, 2019.
  43. Pesce, Nicole (March 29, 2019). "Lori Loughlin daughter's 'Olivia Jade Beauty' trademark was rejected over poor punctuation". MarketWatch. Retrieved April 8, 2019.
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