Onia (clothing)

Onia (o-nee-ah; the Hebrew word for “ship”) is a New-York based clothing company that sells luxury swimwear and ready to wear.[1] The company was founded in 2009 by Carl Cunow and Nathan Romano.

Onia
IndustryClothing
FoundersCarl Cunow, Nathan Romano
Headquarters
New York, New York
ProductsSwimwear

History

In 2013, Onia expanded its collection to include men’s casual wear.[2] In 2015, Onia launched women's swim and ready to wear.[3] In December 2015, Onia launched on Mr. Porter.[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.[5]

Onia has been featured in The New York Times,[6] The Wall Street Journal,[7] and men’s fashion publications such as GQ and Detail.

Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.[8]

Collaborations

Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia’s swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.

Onia has entered into a multi-year licensing agreement with WeWoreWhat’s Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours. [9]

Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.[10]

References
  1. “The Business of Onia Swimwear.” Forbes.
  2. “Onia's Solid Henley Is a Crucial Layering Piece For Winter.”
  3. "Onia Dives Into Women's Swimwear Market"
  4. "Mr. Porter"
  5. Hughes, Aria (2019-02-01). "Onia Moves Into Licensing". WWD. Retrieved 2019-02-02.
  6. “Packing for Sea and Sun.” The New York Times.
  7. “Well Cut Swim Shorts for Men.” The Wall Street Journal.
  8. https://www.forbes.com/sites/josephdeacetis/2019/07/02/kylie-jenner-nick-jonas-jessica-alba-are-going-crazy-for-onia-swimwear-this-summer/#6031c0baf50d
  9. https://www.businessoffashion.com/articles/professional/how-weworewhats-danielle-bernstein-sold-nearly-2-million-in-swimwear-in-12-hours
  10. https://www.businessoffashion.com/articles/sponsored-feature/insights-specialty-retail-market-coterie
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