Opening ceremony

An opening ceremony, grand opening, or ribbon-cutting ceremony marks the official opening of a newly-constructed location or the start of an event.[1] Opening ceremonies at large events such as the Olympic Games, FIFA World Cup, and the Rugby World Cup might involve thousands of participants and be watched worldwide.

Grand opening of a swimming pool, 1941
This article is about the formal beginning of a major sports event. For the American luxury streetwear brand, see Opening Ceremony (brand).
Ribbon-cutting ceremonies often involve a comically oversized pair of scissors good for little else.

In the case of physical establishments, its grand opening might be preceded by a "soft opening" or "soft launch" in which the establishment begins to operate with little promotion, to allow testing of operations, procedures, and facilities.

See also

References
  1. Streetwise Meeting and Event Planning. Grand Openings: Chapter 8. Adams Media. pp. 89–103.
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