Outline of marketing

The following outline is provided as an overview of and topical guide to marketing:

Marketing the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.


There is a marketing group call list marketing group

Branches of marketing

Subdisciplines and components of marketing

Marketing paradigms

Customer experience management (CEM)

Marketing strategies

Main article: Marketing strategies

Growth strategies

Main articles: Growth strategies and Growth Platforms

Marketing warfare strategies


Main article: History of marketing

General marketing concepts

Consumer behavior

Main article: Consumer behavior

Direct marketing

Main article: Direct marketing


Internet marketing

Main article: Internet marketing

Retail outlets

Main article: Retail

Marketing management

Main article: Marketing management

Marketing research

Main article: Marketing research

Data analysis techniques used in marketing research

Industry or market research

Quantitative marketing research

Main article: Sampling (statistics)


Main article: Pricing

Product management

Main article: Product management

Brand management

Main articles: Brand and Brand management

Packaging and labelling

New product development



Main article: Promotion (marketing)


Main article: Advertising

Marketing communications


Sales and sales promotion

Main articles: Sales and Sales promotion

Services marketing

Main article: Services marketing

Services marketing

Main article: Services marketing

Persons influential in the field of marketing


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