PC Master Race

In 2008, comedic writer Ben "Yahtzee" Croshaw employed the comedically extreme term "Glorious PC Gaming Master Race" in a Zero Punctuation video-review for the role-playing game The Witcher for the online gaming magazine The Escapist.[6] Croshaw explained that his initial intent in referencing Nazi Germany's master race ideology when he coined the intense term 'Glorious PC Gaming Master Race' was to poke fun at an elitist attitude he perceived among some of the Witcher's PC playerbase at the time of The Witcher's release, who had complained about the PC release of the game being possibly negatively affected by the console port of the game:[7]

"It was intended to be ironic, to illustrate what I perceived at the time to be an elitist attitude among a certain kind of PC gamer. People who invest in expensive gaming PCs and continually spend money to make sure the tech in their brightly-lit tower cases is up to date. Who actually prefer games that are temperamental to get running and that have complicated keyboard interfaces, just because it discourages new or 'casual' players who will in some way taint the entire community with their presence. I meant it as a dig."[7]

The term caught on quickly, but with a different meaning than originally implied by Ben Croshaw. It is now being used as an expression of pride among PC gamers, who view their PC platform as superior to traditional video game consoles due to its ever-expandable and upgradable hardware, graphical potential, affordability, game library, mod support, freedom of input and peripheral options, emulation capability and other popular reasons.[7][9] This change in meaning and widespread popularity can be linked back to the creation and popularization of the /r/PCMasterRace subreddit created by Reddit user pedro19 in 2011, which accumulated one million members by July 2017.[8]

While The Escapist continued to popularize the term's (or at least the term "Glorious PC Gaming Master Race") usage in later episodes for several years,[10] writers in more mainstream computer-related and gaming-related publications tended to avoid using the term because of its negative associations, such as Nazism.[11] In early 2015, Tyler Wilde, executive editor of PC Gamer, suggested the term should be abandoned altogether in an article titled "Let's stop calling ourselves the PC Master Race". "It worked as a hyperbolic joke when it was first said as a hyperbolic joke, and I did think it was a little funny to embrace the criticism ironically—for a moment, [but] when I see kids unironically boasting about their 'master race' affiliation on forums, I cringe."[12] Tyler instead suggested replacing the term, and offered examples such as "Fearsome Keyboard People" and "PC Thunder Cats". The article was met by some disagreement from others who believed the term's usage was acceptable.[1][13][14] While Ben Croshaw acknowledged the term's reference to and origins from Nazi Germany, he countered that those who use the term without knowing of the association can be viewed positively as a sign that those ideals and their historic Nazi associations had faded from the public mind. He also made a reference to attempts to incite the term's abandonment as being part of a sort of "thought police", criticizing Tyler Wilde's article.[13] Croshaw later sardonically admitted his distaste for the term, jokingly suggesting the term "PC Gaming Dick-Slurp All Stars" instead.[15]

The rapid growth of the shortened and now re-appropriated "PC Master Race" term as well as its handful of associated communities has attracted the attention of related computer hardware and game companies such as Corsair and Valve, as well as celebrities such as Terry Crews.[16][17] Since 2015, several large technology companies have partnered with the PC Master Race group to organize contests, events and giveaways, such as AMD,[18] Corsair,[19] Cooler Master,[20] Oculus VR,[21][22] NZXT,[23][24][25] and Nvidia.[26][27] They have also been in close collaboration with the Folding@Home project, a distributed computing project developed by Stanford University, regularly pushing members of the community to donate their computer power to science, and organizing promotion events to fight against cancer and other diseases, as well as hosting an AMA for the Folding@Home team themselves, which had the participation of investigators and students from Memorial Sloan Kettering Cancer Center, Stanford University and Temple University.[28]

By several accounts, the term has become an Internet meme,[29][7][11] and is a launching point for debates about the relative popularity of gaming platforms. Reviewer Paul Tassi in Forbes suggested that in the platform battle, PCs have an edge because they were a "necessity" for everyday life while consoles were a "luxury" costing hundreds of dollars and only offering a few different games or features over that of what a PC already offers.[30]