Packers Pro Shop
The Packers Pro Shop has been the official retail store of the National Football League's Green Bay Packers since 1989. The primary retail destination is located at Lambeau Field in Green Bay, Wisconsin and is owned and operated by the Green Bay Packers. The Pro Shop reported sales of over $7 million in 2015.[1]
 | |
| Type | Pro shop |
|---|---|
| Industry | Sporting Goods |
| Founded | 1989 |
| Headquarters | Lambeau Field, , |
| Owner | Green Bay Packers |
| Website | http://www.packersproshop.com/ |
History
The Packers Pro Shop opened as a 17' by 17' space in 1989. In 2002 the new flagship store opened with 6,500 sq ft (600 m2) at its present site at Lambeau Field. In 2007 another 2,000 square feet (190 m2) were added.
In 2002 the 3,300-square-foot (310 m2) Packers Pro Shop Game Day Store opened on the west side of Lambeau Field to accommodate crowds on Game Days and special events. It was expanded in 2008 and 2,000 sq ft (190 m2) was added to better serve customers.
In 1995 in-stadium concession sales were added with 7 locations around the stadium. In 2004 3 kiosks were added to accommodate guests on the stadium's club levels. Suite delivery was also introduced in 2004.
The Packers Pro Shop Extra Points Store opened in 2003. This store is located in the Lambeau Field Atrium and features an extensive selection of Vernon Biever historic photographs as well as throwback jerseys, Hall of Fame merchandise, Curly's Pub merchandise and Acme Packer apparel reminiscent of the 1920s.
On July 17, 2016, the Green Bay Packers reopened an expanded Pro Shop at Lambeau Field, which included renovations to Harlan Plaza and Curly's Pub.[1]
On April 6, 2016, the Packers Pro Shop redesigned its website, enhancing its sales features, optimizing its design for mobile devises and began offering free shipping for purchases over $50.[2]
Due to the COVID-19 pandemic, the Packers did not allow fan attendance at home games during the 2020 Green Bay Packers season, while the Pro Shop operated with reduced hours. Merchandise sales at Lambeau Field declined significantly, however online sales saw a large increase.[3]
References
- Ryman, Richard (July 10, 2014), "Packers Pro Shop redesigns website", Green Bay Press-Gazette, Green Bay, Wisconsin, archived from the original on January 11, 2021, retrieved June 4, 2016
- Ryman, Richard (July 10, 2014), "Green Bay Packers' revenue continues to grow", Green Bay Press-Gazette, Green Bay, Wisconsin, archived from the original on January 11, 2021, retrieved June 4, 2016
- Ryman, Richard (January 9, 2021). "Online sales of Packers merchandise take up the slack in pandemic-ravaged year". Green Bay Press-Gazette. Archived from the original on January 11, 2021. Retrieved January 11, 2021.