Palo Viejo

Palo Viejo (or, alternatively, Ron Palo Viejo) is a Puerto Rican rum brand.[1]

History

Not much has been publicized about the drink's history; however, it is known that it was at first owned by an Arecibo located company named Barcelo, Marquez y Co., until they sold it to the Serralles Distillery company from Ponce. During the 1980s, Palo Viejo advertised heavily on Puerto Rican television, including a commercial that featured a young Osvaldo Rios as a background painter.[2] Palo Viejo television ads were also prominent during Baloncesto Superior Nacional basketball game transmissions on the island.

On October 21, 2015, the Palo Viejo brand released "Palo Ready", a pouch, ready-to-drink beverage made of different fruits and of Palo Viejo rum, which is available at different supermarkets in Puerto Rico.[3]

Ownership

The Palo Viejo brand is owned by the Destileria Serralles company of Puerto Rico,[4] owners also of the Don Q rum brand.

  1. "Palo Viejo Rums". www.winechateau.com.
  2. Edgardo Huertas (6 August 2007). "Comercial Retro- Palo Viejo" – via YouTube.
  3. "Palo Viejo lanza Palo Ready, una bebida en pouch lista para tomar".
  4. "La Destilería Serrallés de Puerto Rico cumple 150 años".


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