Parade (British magazine)

It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen,[1] competing against magazines such as Titbits and Reveille.

The British Army in France: Troops reading copies of the Army newspaper 'Blighty' outside their dugout, December 1939.

Parade was a British magazine for men.

The magazine was relaunched in 1939, at the outbreak of the Second World War and continued afterwards until 1958, when it was renamed Blighty Parade while being turned into a pin-up magazine. It was known as Parade and Blighty for the final weeks of 1959 when it finally became Parade in 1960.[2] From 1955 to 1960 the publisher was Blighty/City Magazines, and the headquarters was in London.[3] Then the magazine was based in Liverpool when it was renamed Blighty Parade.[2] By the 1970s content had progressed to topless and nude photos of models, and at the end of the 1990s it went hardcore.[2]