PatnaBeats

PatnaBeats is an online media company from India. The company aims to revive the lost glory of Bihar. Its tag line is: "Redefining the word 'Bihar', together!"[1][2][3][4]

The company fights the stereotyping of Bihar and Biharis by publishing positive media content on people, art, architecture, culture, history, and other things related to Bihar.[5][6]

History

PatnaBeats was founded in September 2015 by Bashshar Habibullah and was launched by actress Neetu Chandra through her official Facebook page.[7][8][9]

PatnaBeats launched a powerful campaign, "I am brand Bihar" (hashtag: "#IamBrandBihar"), with 23 different pictures of Biharis from different walks of life. The campaign's mission was parallel with the company's agenda to end stereotyping.[10][11][12]

The story was widely shared by sources including the BBC, Indian Express, The Telegraph, Aaj Tak, and India Today.

References
  1. "About PatnaBeats". Patnabeats.com. 2014-06-20. Archived from the original on 2016-09-12. Retrieved 2016-09-04.
  2. "जिन्हें 'बिहारी' होने पर गर्व है - BBC हिंदी". Bbc.com. Archived from the original on 2016-09-17. Retrieved 2016-09-04.
  3. "The Telegraph, India, English News Paper". Epaper.telegraphindia.com. Archived from the original on 2016-08-18. Retrieved 2016-09-04.
  4. "#IAmBrandBihar: बिहार की छवि सुधारने के लिए साथ आए 'बिहारी'". Jansatta.com. 2016-06-08. Archived from the original on 2016-08-18. Retrieved 2016-09-04.
  5. "Biharis bust stereotypes through powerful social media campaign". Deccanchronicle.com. Archived from the original on 2016-10-05. Retrieved 2016-09-04.
  6. "Breaking stereotypes about 'Bihari' and Kashmir with photography - The Economic Times". Economictimes.indiatimes.com. 2016-07-10. Archived from the original on 2016-07-10. Retrieved 2016-09-04.
  7. "'Brand Bihar' campaign goes viral - Times of India". Timesofindia.indiatimes.com. 2016-06-07. Archived from the original on 2016-06-12. Retrieved 2016-09-04.
  8. "Security Check Required". Facebook. Archived from the original on 2019-11-06. Retrieved 2016-09-04.
  9. "About PatnaBeats". Patnabeats.com. 2014-06-20. Archived from the original on 2016-09-12. Retrieved 2016-09-04.
  10. Rhema Mukti Baxter (2016-06-06). "Who is a Bihari? A social media campaign breaks an old stereotype". Scroll.in. Archived from the original on 2016-09-03. Retrieved 2016-09-04.
  11. "PHOTOS: #IAmBrandBihar: Social media campaign is breaking stereotypes about Biharis | The Indian Express | Page 7". The Indian Express. 2016-06-07. Archived from the original on 2016-08-29. Retrieved 2016-09-04.
  12. "YouTube". YouTube. Retrieved 2016-09-04.
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