Paula Green

Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder".[1][2][3] Green was one of the pioneers of women in advertising.[4]

For the New Zealand poet, see Paula Green (poet).
Paula Green
Born(1927-09-18)September 18, 1927
DiedDecember 4, 2015(2015-12-04) (aged 88)
NationalityAmerican
OccupationAdvertising executive

Biography

Green was born to an American Jewish family.[5] She was a copywriter at Seventeen and then worked at LC Gumbinner Agency.[6] Green started her career with the Doyle Dane Bernbach agency[2] under Phyllis Robinson.[7] In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising,[6] and which had clients such as Goya Foods, for whom it devised the slogan "Goya Oh Boy-a."[8] An early breast cancer awareness ad campaign devised by Green for the American Cancer Society is credited with saving dozens of lives.[9]

References
  1. "Four Who Made It". Time. 1972-03-20. Retrieved 2009-01-03.
  2. Fried, Joseph P. (2004-03-28). "It Had a Good Beat, And a Stance to It". New York Times. Retrieved 2009-02-08.
  3. Fox, Stephen R. The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 258. ISBN 0-252-06659-6.
  4. Fox pp. 295, 323
  5. Jewish Book Council: "Jewish Mad Women" by Kerri B. Steinberg January 26, 2015
  6. Rooney, Jennifer (2012-01-17). "On Eve Of Creative Hall Of Fame Induction, Paula Green Reflects On The Business Of Creativity, Then And Now". Forbes. Retrieved 25 February 2014.
  7. Fox, Stephen R. (1997). The mirror makers: a history of American advertising and its creators. U of Illinois P. p. 295. ISBN 978-0-252-06659-7.
  8. Dougherty, Philip H. (1983-11-23). "Paula Green Handling Goya Foods Account". New York Times. Retrieved 2009-02-08.
  9. Dougherty, Philip H. (1970-05-19). "Cancer TV Spot Saves Lives". New York Times. Retrieved 2009-02-08.


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