Paytm First Games

Paytm First Games, commonly known as PFG, is a mobile gaming platform based in India. It was launched in 2017 and is a part of the Paytm ecosystem. Paytm First Games is a mobile gaming application with games like Fantasy Sports, Rummy, Casual games, Multiplayer contests, & Trivia Quizzes.

Paytm First Games
Type of businessPrivate
Type of site
Online Gaming
Fantasy Sports
Available inMultilingual
FoundedAugust 2017 (2017-08)
HeadquartersB-121, Sector 5, Noida, Uttar Pradesh,
India
Area servedAsia
Founder(s)Vijay Shekhar Sharma
IndustryGaming
ParentPaytm
URLpaytmfirstgames.com (Global)
AdvertisingYes
RegistrationRequired
Users 80 million (FY 2020)
LaunchedAugust 2017 (2017-08)
Current statusActive
Native client(s) onAndroid, iOS

As of 2020, Paytm First Games claims a user base of more than 80 million.[1]

History

Paytm First Games was launched by the Indian e-commerce, payment system, and financial technology company Paytm in 2017. With Mr. Sudhanshu Gupta as its Chief Operating Officer, it started as an element of engagement with casual games in the Inbox section of Paytm's application. By the end of 2018, Paytm launched its stand-alone application with elaborate games of skill and quizzes where users could play and win cash prizes.[2] In July 2019, the app was launched on Google Play Store. The app was named Gamepind which was later rebranded as Paytm First Games in June 2019.[3]

Brand Ambassador

Paytm First Games roped in Indian cricket legend Sachin Tendulkar as its brand ambassador to promote its fantasy sports game.[4] A TV ad was launched before the commencement of the Indian Premier League 2020 to announce the association of Sachin with the brand. The ad was centered around the early years of Sachin and the right choices he has made to become a cricketing legend.

Partnerships

In August 2020, Paytm First Games associated with 2-time champions of Caribbean Premier League team Jamaica Tallawahs.[5][6] The association included the brand logo on the team jerseys and also an e-meet and greet with the fans.

Paytm First Games became the associate sponsor for teams FC Goa[7] and Chennaiyin FC[8] for the 7th season of the Indian Super League in November 2020. The sponsorship allowed the brand to showcase its presence in the team jersey and visibility at the stadium.

After launching their Esports vertical in Feb 2020, Paytm First Games announced a slew of partnerships with global game developers and publishers. In April 2020, the company concluded India's largest “Clash Royale” Tournament and announced year-round esports tournaments.[9][10] Furthermore, Esports Players League (ESPL), an esports tournament network and platform, had announced a partnership with Paytm First Games to make its entry into Indian esports during the same period.[11]

In May 2020, Paytm First Games partnered with online shopping marketplace Daraz to expand into South Asian markets of Bangladesh, Nepal, Sri Lanka, and Myanmar to launch their premium gaming app.[12][13][14] In the same month, the Indian sports community platform Rooter entered into a strategic partnership with Paytm First Games to grow cricket, esports, fantasy sports, and gaming ecosystem by creating integration across gaming and content.[15]

The company also teamed up with Riot Games to bring India's first Teamfight Tactics mobile tournament in June 2020. Garena, an online game developer and publisher, has also teamed up with Paytm First Games to host the “first-ever” Free Fire India Solos 2020 tournament (FFIS).[16]

References
  1. "Paytm First Games registers 200% growth in user base, 4x increase in gameplays in H1 2020". Business Today. Retrieved 10 December 2020.
  2. "Paytm First Games In 2019: User Wins INR 12.59 Cr In Prize Money & More". Inc42. Retrieved 2 Jan 2020.
  3. "Paytm rebrands its gaming platform Gamepind as FirstGames". Economic Times. Retrieved 17 June 2019.
  4. "Paytm First Games ropes in Sachin Tendulkar as brand ambassador". Economic Times. Retrieved 15 September 2020.
  5. "Paytm First Games becomes title sponsor of Jamaica Tallawahs". Brand Equity. Retrieved 20 August 2020.
  6. "CPL 2020: Paytm First Games enters Caribbean Premier League, becomes the title sponsor of Jamaica Tallawahs". Yahoo Cricket. Retrieved 20 August 2020.
  7. "FC Goa announces Paytm First Games as Associate Sponsor for the 2020/21 season of the Indian Super League". FC Goa Official. Retrieved 21 November 2020.
  8. "Paytm First Games confirmed as Chennaiyin FC's Associate and Fantasy Sponsor". Chennaiyin FC. Retrieved 21 November 2020.
  9. "Paytm First Games teams up with SuperCell to launch Clash Royale in India". The Hindu Business Line. Retrieved 8 April 2020.
  10. "Organised biggest Clash Royale esports tournament in India: Paytm First Games". The Times of India. Retrieved 16 April 2020.
  11. "Esports Players League Partners With Paytm First Games To Enter Indian Esports". The Esports Observer. Retrieved 14 April 2020.
  12. "Daraz launches Daraz First Games". The Financial Express. Retrieved 28 May 2020.
  13. "Paytm First Games partners with Daraz to expand services to South Asian markets". The Hindu Business Line. Retrieved 20 May 2020.
  14. "Paytm First Games goes international, eyes expansion in South Asian market". Live Mint. Retrieved 20 May 2020.
  15. "Paytm, Adidas Invest ₹12.8 Crore In Indian Startup Rooter's New ESports Platform: Report". Republic World. Retrieved 6 May 2020.
  16. "Paytm First Games partners Garena to host Free Fire India Solo 2020 tournament". The Times of India. Retrieved 22 April 2020.
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