Perry Marshall

Perry Sink Marshall is an American online marketing consultant, and author of books on internet marketing.[1][2] He is a Christian proponent of continuationism and evolutionary creation, and has lectured and written on these topics.[3]

Perry Marshall
Perry Marshall in Chicago, IL
Alma materUniversity of Nebraska
Occupationmarketing consultant, author
Websiteperrymarshall.com

Life

Marshall is the son of a pastor.[4] He graduated with a degree in electrical engineering from the University of Nebraska-Lincoln.

Work and publications

Marshall was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix.[5] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet – A Pocket Guide. It was followed by second and third editions, co-written with John Rinaldi.[6]

Marshall learned to use Google AdWords soon after it was first introduced, and became an expert user.[7][8][9]

In 2002 he released Guerrilla Marketing for Hi-Tech Sales People, an audio CD.[10] With Bryan Todd, he wrote the Definitive Guide to Google AdWords in 2006, and the Ultimate Guide to Google AdWords in 2007.[11]

In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising.

In 2007, Marshall was a consultant on The Next Internet Millionaire, hosted by Joel Comm; he discussed Richard Koch's 80/20 rule.[12] He later wrote 80/20 Sales and Marketing, published in 2013.[13] Inc.com reviewed it as one of the "5 Best Sales Books of 2013."[14]

In 2015 he published Evolution 2.0: Breaking the Deadlock Between Darwin And Design (BenBella Books, Inc., ISBN 978-1940363806).

References
  1. Miller, Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer (2008). Gravitational marketing : the science of attracting customers ([Online-Ausg.] ed.). Hoboken, N.J.: John Wiley & Sons. p. 197. ISBN 9780470226476.
  2. Dahl, Darren (October 17, 2012). "Small Players Seek an Alternative to the Expense of Pay-Per-Click". New York Times. Retrieved 7 June 2013.
  3. "Contents - 2015 ASA Annual Meeting" (PDF). American Scientific Affiliation. 2015. Retrieved 11 March 2017.
  4. Marshall, Perry. "Religion". Retrieved 11 March 2017.
  5. Thomas, George (March–April 2002). "The Marketing Communications Consultant - Perry Sink Marshall" (PDF). The Extension/ A Technical Supplement to Control Network. 3 (2). Retrieved 11 July 2013.
  6. Frenzel, Lou (March 26, 2008). "Industrial Networking Texts: Two Selections". Electronic Design. Penton Media, inc. Retrieved 8 June 2013.
  7. Scarborough, Mitch Meyerson; with Mary Eule (2008). Mastering online marketing. [Irvine, CA]: Entrepreneur Press. pp. 196. ISBN 9781599181516.
  8. Joel Comm, foreword by Mark Joyner (2008). Click here to order: stories of the world's most successful internet marketing entrepreneurs. Garden City, NY: Morgan James Publishing. pp. 146–150. ISBN 978-1600371738.
  9. Miller, Michael (2008). Online marketing heroes: interviews with 25 successful online marketing gurus. Indianapolis, IN: Wiley Pub. pp. 217–224. ISBN 978-0-470-24204-9.
  10. Marshall, Perry (2002). Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing (Audio CD).
  11. Jacobson, Howie; McDonald, Kristie; McDonald, Joel (2012). Google AdWords for dummies (3rd ed.). Hoboken, N.J.: John Wiley & Sons. pp. 277–278, 289. ISBN 978-1118115619.
  12. Comm, Jaime Luchuck; forward by Joel (2008). From cubicle slave to the next Internet millionaire. New York: Madeeasy Pub. pp. 205–222. ISBN 978-1600373725.
  13. Marshall, Perry (August 2013). 80/20 Sales and Marketing. Entrepreneur Press. p. 115. ISBN 978-1599185057.
  14. "5 Best Sales Books of 2013". Inc.com. 10 December 2013. Retrieved 2018-03-18.
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