Personal assistant

An assistant helps with time and daily management, of meetings, correspondence, and note-taking. The role of a personal assistant can be varied, such as answering phone calls, taking notes, scheduling meetings, emailing, texts, etc.

In business or personal contexts, assistants are people who provide services that relieve his or her employer from the stress of tasks that are associated with managing one's personal and/or business life. They assist with a variety of life management tasks, including running errands, arranging travel (e.g., travel agent services such as purchasing airline tickets, reserving hotel rooms and rental cars, and arranging activities, as well as handling more localized services such as recommending a different route to work based on road or travel conditions), finance (paying bills, buying and selling stocks), and shopping (meal planning, remembering special occasions like birthdays).

Assistants (As) often act as the manager's first point of contact with people from both inside and outside the organization. This means that their tasks and skills can often be divided into two fields of technical skills and personal skills.

Tasks may include but are not limited to:

• devising and maintaining office systems, including data management and filing;
• arranging travel, visas and accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations;
• screening phone calls, inquiries and requests, and handling them when appropriate;
• meeting and greeting visitors at all levels of seniority;
• organizing and maintaining diaries and making appointments;
• dealing with incoming email, faxes and post, often corresponding on behalf of the manager;
• taking dictation and minutes;
• carrying out background research and presenting findings;
• producing documents, briefing papers, reports and presentations;
• organizing and attending meetings and ensuring the manager is well prepared for meetings;
• liaising with clients, suppliers and other staff.

In addition to supporting managers, their team and departments, many PAs also have their own personal workload and responsibilities. The scope of the PA's role can be extensive and additional duties may include:

• carrying out specific projects and research;
• responsibility for accounts and budgets;
• taking on some of the manager's responsibilities and working more closely with management;
• deputizing for the manager, making decisions and delegating work to others in the manager's absence;
• being involved in decision-making processes.

People who cannot afford to hire their own personal assistants to run errands or answer phone calls full-time can hire a personal concierge or a part-time assistant. Most companies offer secretarial personal assistance as well as basic assistant services like research, scheduling, travel arrangements, and more. Costs of a part-time employee can end up exceeding the amount it would have cost to hire a full-time employee. Other companies charge a flat monthly fee for personal assistant services based upon the number of requests expected to be placed each month. In addition to the personal assistant services that are provided with the membership, other incentives such as local discounts, concierge services, dining recommendations, and overall knowledge and expertise may even outperform the skills of a regular personal assistant staff member. Newer personal assistant companies instead charge a monthly flat rate, which saves money.

Smaller companies—especially start-up and real estate development companies, small YouTube channels and small website owners—may desire the services of a personal assistant to manage an individual executive, or to assist in the office as the new company goes about setting up their new business. These personal assistants may develop great skills at the birth of a new company and have opportunities for advancement. Other personal assistants will have garnered valuable knowledge and experience if they choose to move into other positions.

Personal assistants in the business field can be offered positions elsewhere in the company. Some are asked to consider full-time positions elsewhere in the company, depending on the level of ambition and education required/ desired. Some employers will not see the potential for a personal assistant immediately and thus the personal assistant will remain in that position until other positions become vacant.

In more recent years, the celebrity personal assistant has been thrust into the spotlight. Many celebrity assistants have used the celebrity's exposure to create their own companies, like Madonna's former assistant.

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